News on December 23. Recently, according to the Ministry of Industry and Information Technology, BYD’s newly launched “Di Space” project was officially signed and located in a prime location in Yuhua District, Changsha City, Hunan Province. This project covers an area of 10 acres and is located on the street frontage of Changsha Avenue in Yuhua District, showing the company's grand blueprint and strategic vision for future development.
This innovative project is not only a commercial development, but also contains far-reaching educational and science significance. In the plan, "Di Space" will include multiple functional areas and is committed to creating a comprehensive cultural and commercial landscape. These areas include but are not limited to BYD's brand display, display of various models, display of advanced technology, as well as interactive experience area, car life experience area and user co-creation area. The establishment of these facilities aims to enhance the public's understanding of new energy vehicle technology and promote the science education function of the research base.
According to the editor’s understanding, this project will not only become a window to showcase BYD automotive products and technologies, but will also provide a series of automotive-related social and educational activities. Yang Tao, assistant to the general manager of BYD's direct business unit and director of the brand experience center, said when talking about this project: "In 'Di Space', customers will have the opportunity to see BYD's full brand models and experience the company's cutting-edge technology. More What’s important is that customers can participate in our technical lectures, car owner co-creation and other social activities to gain a deeper understanding of BYD’s products and technologies.”
In addition, BYD’s frequent actions in Changsha’s Yuhua District this year show that This shows that the company attaches great importance to this area. In addition to the "DI Space" project, BYD's Denza Changsha Base Center Store, the first center in Hunan, Fangbao Changsha Base Center, etc. have also been opened in Yuhua District, making the district the first BYD full-brand store in Hunan Province Gathering place. This series of settlements demonstrates BYD's strategic and forward-looking layout in the regional market.
BYD’s scientific research strength at its Yuhua District base should not be underestimated. BYD has three major automotive R&D institutions, including Changsha Branch of Automotive Engineering Research Institute, Commercial Vehicle Research Institute, and Product Planning and Automotive New Technology Research Institute. They all have branches or branches in Yuhua District. The main research areas of these research institutions cover many key areas such as new energy passenger vehicles, commercial vehicles and core components, fully demonstrating BYD's deep strength and extensive influence in the field of new energy vehicles.
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