Hanfu has become a secondary category on Taobao, and horse-faced skirts have been selected as one of the top ten popular products in 2023.

News from this site: Taobao Clothing has now listed "Hanfu" as a secondary category and subdivided it into five new leaves: Hanfu tops, Hanfu trousers, Hanfu suits, Hanfu skirts, and Hanfu dresses. category. It is understood that on the Taobao clothing platform, Hanfu has become a prosperous market with annual sales of nearly 10 billion.

This site has noticed that among many Hanfu categories, horse-faced skirts can be said to have ushered in a boom this year. Big explosion. Taking the Double 11 period as an example, Taobao Clothing sold more than 730,000 horse-faced skirts, which could fill 105 football fields. It is worth mentioning that the horse-faced skirt also appears on Taobao’s list of the top ten products in 2023.

Taobao said that for merchants, further subdividing the Hanfu category and its leaf categories can help quickly meet user needs and improve traffic distribution efficiency. At the same time, Taobao Clothing Platform will also develop more targeted operating strategies for the Hanfu category. It has also become easier for consumers to find their favorite Hanfu. The new Hanfu categories will be subdivided into Hanfu tops, Hanfu trousers, Hanfu suits, Hanfu skirts and Hanfu dresses. For novices, you can use the classification logic of modern fashion to search for Hanfu. This will undoubtedly make it easier to find the clothing you need, and will also help promote the daily process of Hanfu

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