Apple is expected to lead the industry, and major manufacturers such as Meta and Samsung will launch a series of VR products next year

According to CNMO News, a research report recently released by CICC stated that Apple is expected to begin offline sales of its Vision Pro products in the first quarter of 2024. The report believes that Vision Pro’s mature hardware will bring users mixed reality (MR) product experience feedback that exceeds market expectations, thereby promoting component innovation, such as silicon-based OLED, IPD interpupillary distance adjustment, etc.

"Vision Professional Apple" is a popular Apple product. It is an advanced visual technology product launched by Apple, with excellent display effects and image quality. This product has attracted much attention in the market and is deeply loved by users.

CICC predicts that by 2024, well-known companies such as Meta, Pico and Samsung will launch a number of virtual reality (VR) products, which will drive VR shipments to grow again. The company's report also pointed out that augmented reality (AR) products may become one of the important carriers of artificial intelligence (AI) applications and are expected to experience rapid growth by 2024.

Sources revealed that Samsung is accelerating the development of their new generation XR device "Galaxy Glass". The device, originally planned for release at the end of next year, has been brought forward and is expected to be released at the beginning of the year. This unexpected time change adds new uncertainty to the upcoming AR/VR market competition.

According to data from Presence Research, the AR/VR glasses market is expected to reach US$22.9 billion in 2026, a significant increase from US$9.19 billion last year. Currently, Chinese companies are expanding their share of the market for low-priced products (priced below 500,000 won), while companies such as Meta and Sony dominate the market for mid-priced products (priced at approximately 1 million won).

According to Korean media reports, Apple and Samsung may launch high-end products with prices exceeding 1 million won next year, which is expected to have a significant impact on the market structure. This will also trigger a new competitive landscape in the AR/VR market and provide consumers with more choices.

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