Mainland China PC market shipments are expected to grow by 3.8% year-on-year: AI PCs are developing rapidly, and the proportion of cost-effective users is increasing

News from this site on January 2, IDC today released the "Top Ten Insights into China's PC Market in 2024" report, which predicts the trends of the domestic PC market this year, mainly focusing on "shipment growth", "AI PC proportion" Three points will be discussed: "increase" and "increase in the proportion of cost-effective users".

#IDC said that with the gradual recovery of society after the epidemic and the gradual return of economic activities to normal, the PC market in mainland China will also usher in a recovery. The overall PC market this year Market shipments are expected to increase by 3.8% year-on-year.

Specific breakdown, IDC predicts that shipments in the first half of this year will increase by 1.5% year-on-year. In the second half of the year, the PC market will grow by 5.6% year-on-year. The market share of high-performance PC products and thin and light notebooks will increase. The overall trend is "K-shaped".

This site also learned from the report that with the growth of PC market shipments, IDC believes that the proportion of "AI PC" will also increase. It is expected that the proportion of AI PC will reach 55% this year. It will reach 85% in 2027, and the popularity of this type of hardware will also drive a "diversification trend" in the consumer ecosystem.

In terms of the audience market, IDC claims that the number of “smart and independent” users will continue to increase this year, and such customers will give priority to purchasing “cost-effective products” that combine price and performance; in addition, the political and religious market will also show “concentration” this year. "Purchasing tide", has prompted a large increase in the shipments of commercial products and "cost-effective" products, and the average price of market products will also further decline .

▲ Picture source Unboxing the "Xuanpai Xuanzhixing Moying Light Edition"

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