


Domestic mobile phone market sales declined slightly, but are showing signs of recovery
To use one word to describe the mobile phone market in the past year, I think it can only be described as "small joy, big worry". Everyone's usage experience is better, and there are more and more choices in the same price range, but the overall mobile phone The market's performance is not as optimistic as we imagined.
Of course, it cannot be said that there is no innovation at all in the mobile phone market. The Samsung Galaxy Fold, which was born in 2019, has brought major reforms and innovations to the mobile phone market and has become an important innovation direction in the mobile phone industry.
Folding screen mobile phones have become more and more popular in recent years. Almost all mobile phone manufacturers have released their own folding screen products. According to the "2023 Folding Screen" released by JD.com According to data analysis from "Interesting Illustrated Guide to Screen Mobile Phone Trends", sales of "folding screen" mobile phones on the platform increased by more than 100% year-on-year in the first two quarters of 2023. An IDC report shows that shipments of the domestic smartphone market in the first quarter of 2023 fell by 11.8% year-on-year, while "folding screen" mobile phones increased by 52.8% year-on-year.
(Photo source: Photographed by Lei Technology)
Facing intelligence With the sales volume of the mobile phone market declining, "folding screen" has stood out from many mobile phone categories and has become a relatively mature product track through development in recent years. This shows that innovation is always an important reason for the continuous progress of a market. Even if it may be a bit tasteless and not so user-friendly, as long as you are willing to update, there will definitely be consumers willing to pay for it.
But in the final analysis, folding screen mobile phones are just a means for manufacturers to seek differentiation of mobile phones, but how to make this market grow bigger and radiate to the entire mobile phone market , is still a point that major mobile phone manufacturers need to work hard on.
In fact, looking at the mobile phone industry in the past year, mobile phone manufacturers have not "slumped". Instead, they have spent a lot of effort on innovation, and even reduced prices significantly, A series of external factors such as enhanced after-sales service are used to stimulate user consumption, but this stimulation effect is obviously not enough. With the continuous improvement of mobile phone performance and peripheral configurations, the service life of mobile phones is getting longer and longer. In this case, we want to make the mobile phone market It can be said that it is very difficult to return to the top.
Although it is unrealistic, Xiaolei really hopes that a dark horse can come out of the mobile phone market, so that it can drive and promote the development of the entire mobile phone market, so that more people can Mobile phone brands feel the pressure and throw out their "box treasures" in advance.
September can be said to be the busiest month in the mobile phone market in the past year. The release of Huawei Mate 60 series caught many consumers off guard, and the rush to buy it has been intense to this day. Still not gone, the iPhone 15 series released last week also caused a lot of panic buying among Apple users. According to Xiaolei’s observation, orders for the iPhone 15 Pro series are basically scheduled until mid-October, which shows that Apple’s popularity is still not low. So can these two mobile phones lead the mobile phone market to gradually recover, or even return to its peak? None of us know for sure, and we can only draw conclusions after subsequent relevant data comes out.
As Huawei returns and other domestic Android manufacturers establish a high-end product rhythm and brand image, the high-end mobile phone market will usher in a new reshuffle. At present, it will still take time for the smartphone industry to recover, but the industry may usher in a new pattern of "thousands of sails racing" in the future.
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