Microsoft's mobile Edge browser name changes, adding 'AI”

IT House News on January 2nd, Microsoft recently changed the name of its mobile browsers for Android and iOS platforms, from "Microsoft Edge" to "Microsoft Edge: AI Browser", and highlighted its The current emphasis on the field of AI.

In addition to the new name, the browser also promotes new artificial intelligence features in its App Store and Google Play Store introductions, such as DALL-E 3 image generator, Copilot article summarization, image recognition, etc. Additionally, the introduction highlights support for GPT-4, calling Microsoft Edge “your AI browser.”

Microsoft Edge, your artificial intelligence browser, has built-in Copilot to improve your browsing experience. Leveraging the power of GPT-4, Copilot can help you ask questions, refine searches, obtain comprehensive summaries and create images with DALL-E 3. Microsoft Edge is a smarter way to browse, discover, create and shop.

In 2023, Microsoft has increased its investment in artificial intelligence, so it is not surprising that Microsoft decided to integrate and promote Copilot to various platforms. According to predictions, Microsoft will further increase its efforts in 2024 to launch the next generation Windows operating system and new Surface devices. These products will greatly focus on the application and experience of artificial intelligence. This means that users will be able to enjoy a more intelligent and convenient operation and functional experience.

According to the latest data, Microsoft Edge’s market share on the mobile side is only 0.24%. In order to increase user appeal, it is still unknown whether Microsoft can add "AI" to its name to attract more users to switch from other mobile browsers such as Chrome and Safari.

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