Home Technology peripherals AI AI is invading the advertising department, and Google employees are worried that artificial intelligence will steal their jobs

AI is invading the advertising department, and Google employees are worried that artificial intelligence will steal their jobs

Jan 07, 2024 pm 01:38 PM

IT House News on December 24th: Google is recently considering using artificial intelligence (AI) tools to improve internal efficiency. This move has triggered concerns among employees within the company that they will be replaced by artificial intelligence and lose their jobs.

AI 侵袭广告部门,谷歌员工担忧人工智能抢饭碗

Picture source Pixabay

According to IT House, Google has a huge advertising sales department, with more than 30,000 employees responsible for advertising sales. According to The Information, the company plans to use various artificial intelligence tools to improve internal productivity. However, the efficiency of artificial intelligence has also made employees a little uneasy.

Although artificial intelligence is not as smart as humans in some aspects, it has amazing abilities in other aspects and can complete tasks faster than humans. Google employees’ concerns are not groundless. When the company turns to artificial intelligence tools, it will inevitably have an impact on some employees’ jobs.

One of the reasons for this heightened concern is Google’s plans to restructure its ad sales business. Although the company has not explicitly stated that it will lay off employees, the term "reorganization" often means layoffs or job adjustments in many cases, which makes employees even more uneasy.

The report states that about 45% of the 30,000 employees in ad sales are working on projects that have been streamlined by artificial intelligence. This means that nearly half of employees are engaged in jobs that may be replaced by artificial intelligence.

If Google lays off employees in order to improve efficiency, this will run counter to the company's previous promotion of "responsibly developing artificial intelligence." Earlier this year, Google made a grand statement that its artificial intelligence technology would not have a negative impact on people. So, does this also include the company’s own employees?

Currently, Google has not responded to this news. The outside world can only wait and see how the technology giant will deal with this thorny issue.

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