Behind these popular characters lies MiHoYo's exclusive understanding of the second dimension.

"I want to be fair and aboveboard, be Ms. Ruan Mei's, the dog in the experiment!"

As soon as the words fell, everyone present, including those in front of the screen Players have fallen into an inexplicable embarrassment. Although this kind of "power generation" behavior is not uncommon on today's Internet, you must know that this is in "Honkai: Star Rail" (hereinafter referred to as "Star Rail"). Iron》) preview live broadcast of the new version 1.6.

This sentence is similar to the one next door, "I am a nimble dog in the mountains (Kamizato Ayaka)". Similar to Kamisato Ayaka, the reason why Ruan Mei became the target of official "power generation" in the live broadcast is that her previous popularity accumulation is undoubtedly a very important factor.

Before officially joining as a playable character, Ruan Mei had already earned a lot of favor for herself by appearing in "Simulated Universe", one of the core gameplays of "Star Iron". In a simulated universe dominated by "Meat Pigeon" gameplay, she will leave players with her own ultra-rare event of the same name, and generously provide you with rewards equivalent to all your accumulated throughout the game.

Therefore, "encountering Ruan Mei" is equivalent to "passing the level", which has become the consensus of many players, and the character Ruan Mei itself is also rewarded The rich and diverse simulated universe gameplay, as well as the "eating Ruan rice" that countless people dream of, have won a lot of favor in the hearts of players.

Whether it is players or officials, "eating Ruan rice" has already become a meme

Of course, the popularity of the character Ruan Mei is not limited to Therefore, since Qianzhan's live broadcast, her analysis, research, development strategies and other contents have replaced the free five-star character "Doctor Truth" and occupied a considerable amount of space. It can be said that Ruan Mei has become the "traffic controller" of major Star Rail communities...

Where is Ruan Mei's magic power?

In addition to the previous appearances, if we want to know the secret of Ruan Mei’s attention, we have to find the answer from the relevant content of version 1.6.

Before the content of version 1.6 was revealed, everyone’s understanding of Ruan Mei was limited to the "eating Ruan rice" joke in the simulated universe, some fragmented descriptions hidden in light cones, information or character dialogues, The appearance combines oriental elements and bioscience elements, and the resulting cold and mysterious impression is pieced together.

And Ruan Mei’s performance in the character PV further deepened this impression. Because of her parents' research, Ruan Mei burst out with curiosity and desire to explore life at a very young age. When she grew up, with the blessing of the Star God, Ruan Mei became obsessed with studying the nature of life. Turn a deaf ear to everything else...

In fact, as the plot of the new version progresses, players will discover Ruan Mei's various "little secrets" and at the same time, they will have a deeper understanding of Ruan Mei. She develops a deeper understanding. On the surface, players have been running errands to solve various troubles caused by Nguyen Mui. However, when players follow Nguyen Mui's footsteps and face those failures, another side of Nguyen Mui's character emerges. out.

It was precisely because of the pursuit of the essence of life that Ruan Mei set her sights on the most powerful and mysterious individual "Star God" in the universe. She tried to use scientific methods to Reproduce the embodiment and power of the Star God.

But in her research, she ignored one of the most important qualities of life - emotion. Ruan Mei is obsessed with constructing life from an absolutely rational perspective, which also puts her in a cage of emotional lack. This is not only the reason why Ruan Mei’s previous experiments failed, but also the reason why she was touched by the players at the end of the plot and started to make changes in this aspect.

There is a sharp contrast between the early foreshadowing and the subsequent plot. Not only can players learn more about Ruan Mei, but at the same time, this design also makes the character more complex. It is three-dimensional and invisibly brings the goodwill between the player and the character closer, making people more willing to spend more energy and attention on the character.

In other words, through the comprehensive portrayal of Ruan Mei, "Star Iron" not only shows us its ability to shape characters, but also provides us with an interesting perspective to observe MiHoYo. How to "mass produce" popular characters.

What does "Star Iron" rely on to mass-produce popular characters?

In fact, before version 1.6, "Star Iron" already had popular characters similar to Ruan Mei, such as Yueyue Danheng, Kafka, Jingliu, etc. The popularity of "Water Dragon Song" at home and abroad, the popularity of Kafka's "Mother" meme, and the "Konjaku Shuang" meme that is often used on Kagryu all illustrate the secondary creation and attention these characters have aroused.

When you follow these popular characters back, you will find that they have many similarities with Ruan Mei in terms of investment. Danheng and Kafka had already appeared on the scene when the server was launched, and both had gained a lot of favor among the player community in advance; and the preparation for mirror flow-related content can also be traced back to the support for "Five Xiaos on the Cloud" after the server was launched. " narrative. During the period when the character is officially launched, you can also gain a deeper understanding from the character's PV, peers or main quests, as well as interactive text messages and voices with the character...

If a single character is successful, there may be Accidental factors, in the face of the continuous popularity of multiple characters, we cannot attribute it to luck, but should regard it as a regular thing. Therefore, the reason why Ruan Mei and the previous characters are so popular cannot be summarized by just a single word such as good-looking or strong. Whether it is Ruan Mei or other popular characters, "Star Iron" is all-round and multi-faceted. Angle to shape it three-dimensionally.

From this, we can come to the core secret of shaping the characters and even the content of "Star Iron": hard power. The content strength of "Star Iron" is not only the underlying support for launching multiple high-quality and impressive character CGs and PV animations for each character; it is also the unforgettable missions and plots, high-standard animations and performances in the game. It is even the core engine that allows the entire "Star Iron" worldview to exist and continue to nurture wonderful stories.

In addition to using its excellent content strength and technical pipeline to create stand-alone game content, "Star Iron"'s gorgeous packaging of characters also extends to more areas. In the past version, we can not only see "Water Dragon Song" that reflects Dan Heng's thinking about his own destiny, but also can cross the dimensional wall and follow the footsteps of March 7 to tour the entire Chengdu. They all make the characters of Star Iron more alive.

From the perspective of players and practitioners, there are actually many "second game" works that were once the most popular in the current domestic game market environment, but those Game products that rely solely on art, voice acting, and core gameplay will often fall into a quagmire of prosperity and decline.

A game without content to connect context is like over-packaged food on expiration date. No matter how good-looking the appearance is, it cannot escape the fate of old age and color decay. This is also the case for "Star Iron" and even miHoYo The reason why "label" can stay young forever. In other words, whether it is "Star Iron" or MiHoYo, the high requirements for content have long been engraved into the "DNA" and have become the biggest shining point surrounding them today.

Continuously creating content with such specifications not only requires creativity and brains, but also tests the project management and development capabilities of the game company or team. While ensuring regular updates, it is also necessary to ensure the high quality of different forms and different contents. This not only means the efforts of different departments, but also the assessment of the entire "production line".

But this is exactly what "Star Iron" or MiHoYo is extremely good at. Since the server was launched more than half a year ago, every major version of "Star Iron" will usher in a series of updates and optimizations. For example, on the basis of the original simulated universe, the game has added expanded content "Global Locust Plague" and "Gold and Machinery" with richer options and gameplay, providing everyone with a higher degree of freedom "meat pigeon experience" and enhancing the turn The strategy of control; and adjustments to the burden reduction of daily tasks: the increase in the upper limit of physical strength, the optimization of details such as supporting overflow physical storage, the deletion of daily tasks in the pass, etc., are also actively improving in "Star Iron" Signals of player experience.

In today's era of "content is king", "Star Iron" is well aware of the role of content in game products, and strives to polish and improve the game in every aspect. quality. This kind of care in content is not only the reason why "Star Iron" can survive this year's so-called "second game battle royale", but also the reason why it can gain double recognition from players and the industry.

From the launch of the server to the day, which has easily generated hundreds of millions of sales, to the "Grand Slam" of mobile game awards in the App Store, Google Play and TGA some time ago, all this shows that no matter what user level, no matter where "Star Rail" has achieved impressive results and widespread recognition in every country or region.

Conclusion

This week, CCTV released a 2023 review video on Weibo. In addition to current political hot topics, what caught the most attention of players was the game clips that appeared in the video. .

In addition to popular masterpieces such as "Baldur's Gate 3" and "The Legend of Zelda: Tears of the Kingdom", "Star Iron" also appeared in the video as the only domestic mobile game. Although the game-related clips are not long, we cannot equate "Star Iron" with masterpieces such as "Baldur's Gate 3" because of this video. But in today's environment, the fact that a game can be included in CCTV's annual review is a recognition in itself, and the same is true for "Star Iron".

"Star Iron" has not only become an excellent representative of domestic mobile games, but it also represents a trend, representing that Chinese games are leaving their mark overseas. , a rich and colorful footprint belonging to China.

After gaining strength, achievements and recognition, I think what the future of "Star Iron" will be like is something worth looking forward to.

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