Looking ahead to CES 2024: AI, smart cars and open-back headphones are unstoppable

The upcoming CES 2024 can be said to be the most anticipated technology industry event in recent years. According to official news, CES 2024 is expected to welcome more than 4,000 exhibitors and more than 130,000 attendees. Here, there are both giants who influence the entire industry, as well as passionate small businesses with the ideal of "changing the world." The technologies and products at this technology event will also predict the trends and trends of the technology industry in the next year. So, what will be the most popular keywords in the technology industry this year? Let's make a prediction.

The first one to bear the brunt is definitely AI. It is said that at CES 2024, companies including Nvidia, Intel, AMD, Qualcomm, Lenovo, Samsung and other companies will display their latest achievements in AI. The industry generally expects that under this new wave of generative AI, ordinary users will be able to truly feel the changes AI has brought to our lives. Secondly, there are smart cars. As the automotive industry begins to accelerate toward electrification, new smart cockpits and user interaction devices have also attracted a large number of brands. In addition to traditional car companies like Mercedes-Benz and BMW, consumer electronics giants like Sony are also trying to break into this rapidly developing field. This year's CES 2024 is the best stage to showcase their results.

Another trend that is easily overlooked may be the open-back headphones that have become popular since last year. Today, it can be called the new growth engine of the current consumer electronics industry, even eclipsing the smartphone industry. Open-back headphones, simply understood as "non-in-ear headphones", can be used normally without inserting them into the ear canal. In addition to a new listening experience, its biggest advantage is the excellent comfort it brings. The new species of open-back headphones may not seem like a very advanced thing, but in fact it involves a lot of underlying acoustic technology (including directional sound field and bone conduction technology, etc.), structural design, ergonomics and skin-friendly materials, etc., making it not a In an industry with low barriers to entry, the experience of different products varies greatly.

Currently, the leader in the field of open headphones is undoubtedly Shokz. Not long ago, IDC, a well-known market research organization, just released a survey report on the domestic open-back headphone market as of the third quarter of this year. The report shows that in Q1-Q3 of 2023, China’s open-back headphone market shipped a total of 5.186 million units, with Shokz accounting for 20.4%. In terms of sales, Shokz accounted for 43.0%, both ranking first. It is worth mentioning that OpenFit Comfort Zone, the first in-ear Bluetooth headset launched by Shokz Shaoyin in April 2023, ranked first in the open earhook headset market in shipments and sales in Q2-Q3 this year. With this product alone, it achieved a market share of 27.6% in the Q2-Q3 open-ear headphone market this year, and accounted for 38.9% of total sales, leading the way.

Coincidentally, CES has always been Shaoyin’s “lucky place”. In 2012, Shaoyin made its debut at CES that year and was widely reported by mainstream media in the United States. In the following years, almost every generation of Shaoyin's products won various innovation awards at CES. What is particularly impressive is that in 2020, Shaoyin cooperated with Google to launch Aeropex smart bone conduction headphones that support Google Assistance. This product perfectly combines the two most cutting-edge technologies of open listening and AI-based voice interaction, further expanding the application scope of open headphones in life.

This year Shaoyin appeared again at CES, arousing more expectations. According to current understanding, Shaoyin will launch the world's first professional sports headphones-OpenSwim Pro. This product will bring a more extreme experience. As the industry leader in open-back headphones and bone conduction headphones, Shaoyin will consolidate its leadership position.

There is no doubt that judging from the current trends and trends in the development of the headphone industry, open style, non-in-the-ear, comfortable wearing, coupled with intelligent voice interaction combined with AI, will become absolutely hot keywords in the headphone industry in 2024. . Shokz headphones, which have great advantages in open listening experience and comfortable wearing, will surely continue to lead the development of the industry in 2024, enter the field of vision of more people, and become the choice of more people, not just in the sports field. From wired to wireless, from in-ear to open, from active noise reduction to now seamlessly connected to the environment, the headphone industry is about to usher in a new round of changes.

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