Huawei's domineering return: Mate X5 becomes the leader in the folding screen market, with shipments expected to double in 2024

In 2023, Huawei regained its central position in the mobile phone market with the Mate 60 series and Mate X5 mobile phones, injecting new vitality into the market that has been dormant for many years.

According to BCI data, Huawei’s share of China’s folding screen mobile phone market reached 51.23% in the fourth quarter of 2023, continuing to maintain its position as the domestic sales champion. Honor and Samsung follow closely with market shares of 15.54% and 15.23% respectively. It is particularly worth mentioning that the Huawei Mate X5 accounted for 52.37% of the sales in the large folding category, becoming the most popular folding screen mobile phone of the year. Huawei occupies an important position in the folding screen mobile phone market.

During the pre-sale of Huawei Mate X5, Huawei Terminal BG CEO Yu Chengdong said with confidence: "Huawei is a folding screen mobile phone Leader in the field!” Based on current market data, this statement is indeed well-founded.

It is understood that Huawei is very optimistic about folding screen shipments in 2024, and is expected to nearly triple its shipments, from 2.6 million units last year to 7 million to 10 million units. In order to achieve this goal, Huawei has issued a "purchasing order" to the supply chain. Recently, Huawei's strong return has also allowed it to gradually regain its lost market share. Competition in the mobile phone market will become more intense in the future.

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