The price is over one million! Looking up at U7's sudden official announcement: How will Tesla take over?

This afternoon, the brand new model U7 was suddenly officially announced. The car is positioned as a million-level flagship new energy sedan. It is built on the Yi Sifang platform and will be equipped with four independent motor systems and a combined maximum horsepower of over 1,000 horsepower.





Although it is positioned as a million-level flagship sedan, the first impression given by looking up at the U7 is still mainly sporty, and its appearance adopts innovative aerodynamics. The design is based on the family-style design of the "Gateway of Time and Space". The front face and tail design of the U7 are exactly the same as those of the flagship supercar U9. It also adopts a fastback body and can lift the rear wing and other sports-style designs. The U7 Different people have different opinions on the appearance, and the recognition is definitely in place.





As for the interior, according to the spy photos previously exposed online, the design layout of the interior is close to that of the U9, with a large central control inlaid screen. , very Chinese-style luxury atmosphere. But this design has also attracted controversy. Having confidence in one's own design language is also a kind of persistence in self-confidence.





In terms of the power system of the U7, you can refer to the flagship models built on the Yi Sifang platform - the U8 and U9. It is expected that the U7 will be powered by a plug-in hybrid system composed of 2.0T four independent motors, with a maximum horsepower of more than 1,000 horsepower. This may be one of the few plug-in hybrid models with a horsepower of over 1,000 horsepower, and is expected to be equipped with a large-capacity battery. package, achieving a battery life of over 1,000 kilometers on one charge.


At the same time, the Yunnan-P suspension system on the U9 is expected to be inherited by the U7. With four independent motors, you can look forward to special skills such as turning around on the spot.





Looking up at U7’s positioning as a million-level flagship sedan, just from the perspective of million-level positioning, it must not be a mass product, and there are U8 and U9, two million-dollar luxury cars, is used as a reference. Xiaotong speculates that the price of U7 may be close to 1 million yuan, or even exceed 1 million yuan. As BYD's top model, this price is more of a confidence in "technology defines luxury" .


It is not difficult to see that U7’s future opponents are mainly new energy flagship executive sedans such as BMW i7 and Tesla Model S. However, users who buy million-level flagship sedans may not necessarily choose When buying a new energy model, most people continue to choose traditional fuel models.


At present, million-level flagship sedans are still dominated by traditional luxury brands. The brand awareness of consumer groups is very solid. The market is basically dominated by several models such as the Mercedes-Benz S-Class and Porsche Panamera. Car models dominate. After all, consumers who buy this type of car pay more attention to the premium attributes and social value of the product.


In addition, the ultra-high-end market is also intensifying its involution. The NIO ET9 released earlier is also positioned as a million-level flagship sedan and was released with a pre-sale price of 800,000 yuan. It has already received Recognized by many netizens.





The original intention of the birth of Yangwang was to break through the "upper limit" of BYD and do things that BYD cannot do as a brand. On the one hand, it wants to sell cars more expensively and hit the "blockade" of the traditional car market. On the other hand, BYD also has its own confidence in its self-developed technology. In the era of new energy vehicles, luxury should be defined by technological power rather than "purchase". A mark".


So, are you looking forward to the launch of U7?

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