Sony recognizes Microsoft's strength in AI and joins hands in developing AI assistant for cars

IT Home News on January 9th, Microsoft and Sony are competitors in the gaming field, but this does not mean that the two companies can cooperate in other fields. At the recent CES event, Sony announced that it would cooperate with Microsoft to promote a number of in-vehicle AI functions.

Sony and Honda have partnered to form an electric vehicle company called Mobility. At the CES 2024 event, they showed off a pure electric car called Afeela and showed a demonstration of using the PlayStation DualSense controller to drive the car onto the Sony CES 2024 stage.

Sony stated at the event that it would cooperate with its competitor Microsoft in the field of AI to jointly customize and optimize the AI ​​experience in the car.

Sony and Microsoft are competitors in the gaming field. During Microsoft's acquisition of Activision Blizzard, Sony repeatedly blocked the advancement of the acquisition project, and the relationship between the two was not friendly.

Sony’s choice to cooperate with Microsoft shows Microsoft’s huge advantages in the field of AI, which forces Sony to bow to Microsoft.

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