Mercedes-Benz releases 2024 strategy: launches 15 new cars and deepens smart driving layout

News on January 12, Mercedes-Benz recently announced its ambitious 2024 annual plan to respond to the expectations of the market and consumers. After experiencing stable market performance in 2023, Mercedes-Benz decided to continue to expand its product lineup in the new year and bring a series of innovations.

It is understood that Mercedes-Benz successfully delivered approximately 765,000 vehicles to the Chinese market in 2023, which is basically the same as the results in 2022. To maintain this momentum, the company plans to launch more than 15 new or upgraded models in 2024. Among them, the new pure electric G-class off-road vehicle, the new Maybach EQS pure electric SUV, the new CLE family and the new generation EQA and EQB have attracted much attention. SUVs, etc. will be launched one after another, providing consumers with more diversified choices.

According to the editor’s understanding, these new models will cover a variety of drive modes, including pure electric, plug-in hybrid, etc., to meet the needs of different consumers. At the same time, new products will also be distributed in multiple market segments, ranging from compact SUVs to luxury sedans.

In addition to product updates and expansions, Mercedes-Benz also plans to further optimize and upgrade its dealer network. The company will work closely with dealer partners to improve the quality of retail space, expand diversified customer touchpoint experiences, and increase investment in talent development. In addition, Mercedes-Benz has also actively responded to the global call for green development and plans to achieve the goal of reducing carbon emissions from its dealer network by 50% by 2026 compared with 2021.

Mercedes-Benz has also made significant progress when it comes to charging networks. Currently, the company's public charging services have covered more than 340 cities across the country, with nearly 590,000 public charging piles, providing convenient charging services to electric vehicle users.

In the field of intelligent driving, Mercedes-Benz has also made important breakthroughs. The company has obtained the first batch of conditional autonomous driving (L3 level) road test licenses in Beijing and plans to launch actual testing of the conditional autonomous driving system on designated highways in Beijing. This move will further promote the development and application of autonomous driving technology and bring consumers a more intelligent and safer driving experience.

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