NIO leads the mid-range market and is expected to launch 'Alpine' directly-operated stores in the third quarter of this year

According to a report by "Late Auto", NIO's sub-brand "Alps" (internal code name) has recently made a series of adjustments, including the basic integration of autonomous driving research and development and smart cockpit-related businesses with the NIO brand. Although parts of the business still operate independently in the Alps.

After adjustment, Alpine’s intelligent driving and intelligent cockpit teams will be merged with the corresponding departments of NIO. Autonomous driving research and development will be in charge of vice president Ren Shaoqing, and smart cockpit research and development will be in charge of software development vice president Zhang Lei. This integration will further enhance NIO’s R&D strength and efficiency.

NIO plans to establish direct-operated stores with Alps in the third quarter of this year and will be launched at the same time. Chairman Li Bin revealed that Alpine's first model, VB, has successfully completed trial production and is confident in its competitiveness. Sales will be separated. Weilai does not plan to share stores with Alps, but will share part of the service network.

According to Qin Lihong, Weilai’s internal project is codenamed “Alpine” and is mainly positioned in the mid-range market, directly competing with Tesla, Toyota, Volkswagen and other brand products. After this adjustment, the Alpine brand will more fully realize its potential and bring NIO a stronger competitive advantage in the mid-range market.

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