NIO's mobile phone release date is finalized! Can this configuration really compete with Huawei and Apple?

Last year, Xiao Lei wrote an article about NIO mobile phones, believing that NIO mobile phones need to differentiate themselves in order to get a share of the already saturated mobile phone market. Just recently, according to Weibo user @一明0272, Qin Lihong announced that he will release the new EC6 model on September 15, and NIO Phone, NIO’s first mobile phone, will be officially released on September 21.

(Picture source: Weibo screenshot)

In addition, Weilai The network access license of the mobile phone has also changed. According to information from the Ministry of Industry and Information Technology, the memory of the NIO mobile phone model N2301 has changed, with 16GB, 512GB and 16GB 1TB versions added. AnTuTu’s official Weibo also posted that it had found the relevant configuration and benchmark information of NIO phones in the backend database. It seems that the NIO phones that have been warmed up for more than a year are really coming.

So what level will the fledgling NIO mobile phone be like?

Can this configuration be used?

Judging from the data chart provided by AnTuTu, the total score of NIO Phone is 1360974 points, of which the CPU score is 355091, the GPU score is 434891, and the MEM score is 304072, and the UX score is 266920. Judging from this score, it is equipped with the second-generation Snapdragon 8 leading version. Compared with the ordinary second-generation Snapdragon 8, it is more radical in terms of main frequency and is also the most flagship processor in the current Android mobile phone market. .

(Photo source: AnTuTu official Weibo)

But what’s interesting is that the third-generation Snapdragon 8 processor will officially meet us in a month. There will also be a number of new machines equipped with this processor on the market, and the second-generation Snapdragon 8 processor will also be launched. NIO Phone chose to be released at this juncture, which makes people somewhat confused: why not wait a month longer?

In fact, it is difficult for manufacturers like Weilai, which is still a new face in the mobile phone market, to gain a say in the supply chain. In other words, it is almost impossible for Qualcomm. Priority is given to selling you new processors, so if NIO Phone wants to use the third-generation Snapdragon 8 processor, it will have to wait until at least early next year to see the real phone. Perhaps this is one of the important reasons why NIO Phone chose to use the "previous" generation flagship processor.

(Picture source: Qualcomm official website)

From the current Internet Judging from the exposed pictures, NIO's phone looks a bit "simple". The overall shape of the phone is similar to Sony Xperia 1. The rear lens module adopts a vertical three-camera design, at least cement gray and gradient blue. There are two colors, and there are three very obvious metal contacts in the upper left corner of the back of the phone, which should be used to interact with Weilai Automobile.

NIO Phone also has another highlight worth mentioning, that is, it is the only mobile phone after Meizu that claims zero pre-installation, zero push, and zero advertising. I believe that everyone is already tired of the various built-in advertisements in mobile phones. I believe that the gimmick of the "San0" mobile phone will still attract many consumers. What's more, Weilai's mobile phone is not to make money in the mobile phone market, but to attract consumers to buy their car products and give up some advertising profits. Why not?

## (Picture source: Meizu official)

Li Bin once said that Weilai mobile phones are updated every year, similar to Apple. NIO's mobile phones are only updated to new generations every year, so there can only be one explanation. NIO does not intend to increase sales. This solution is NIO's optimal solution based on the current situation. Mainstream manufacturers such as Huawei, Xiaomi, OPPO, and vivo have already carved up all the mobile phone market share. As a newcomer, Weilai's mobile phone supply chain control and system localization adaptation are not mature enough. It only relies on no built-in advertising, and it is extremely difficult to gain consumer recognition.

Interestingly, in August this year, industry insiders broke the news that Weilai Mobile successfully acquired the Smartisan mobile phone brand from ByteDance, which may have been out of the market for a long time. Smartisan OS can return to our field of vision.

From the current point of view, the configuration of Weilai mobile phones is indeed not particularly outstanding. If the price is not reasonable enough, it may directly "sink to the bottom" and belong to the mobile phone market. It is a product that neither NIO nor NIO car owners are willing to pay for, let alone the NIO mobile phone brand.

Weilai mobile phone, whose job is it going to steal?

Then the question is, how can such a mobile phone with not particularly outstanding selling points carve out its own small world in this extremely involved mobile phone market? ?

In this regard, NIO CEO Li Bin once said in an interview that NIO does not make mobile phones to compete with mobile phone giants such as Huawei, Xiaomi, and Apple, and it is impossible to do so. Its greatest significance is to satisfy the needs of NIO car owners. car demand.

Li Bin’s words are not unreasonable. Nowadays, the connection between smartphones and cars is getting closer and closer. For example, OPPO, as a member of the Smart Car Linkage Open Alliance ICCOA One of the main initiators of , it has reached cooperation with more than 120 car companies. It not only functions as a car key, but can also be linked with the car machine. This is far more convenient than the car owner adjusting it back and forth on the car machine. NIO chose to make mobile phones probably because of this reason. Mobile phones can be used as a part of improving the car experience, and can also enhance NIO's product capabilities in disguise.

(Photo source: ICCOA Alliance)

Also mentioned in the previous article As you can see, there are three obvious metal contacts on the back of the NIO Phone, which are most likely used to directly connect to NIO cars. Compared with traditional wireless connections, it will be more stable, making the smartphone the key to NIO cars. In part, this may be one of the directions of automobile development in the future.

Of course, Weilai is definitely not making mobile phones for charity, but unlike mainstream mobile phone manufacturers that directly extract profits from the hardware part, Weilai can completely integrate mobile phones and cars. Binding. For example, most of today's flagship mobile phones are priced at more than 4,000 yuan, and the more practical ones basically cost 6,000 to 7,000 yuan. NIO Phone may find opportunities to sell NIO Phone at cost price, or If you add two to three thousand yuan when you buy a car, you can get one as a gift. I believe there will still be many NIO car owners willing to pay for it.

So for now, the role of NIO’s mobile phones is not to allow NIO to make money in the mobile phone market, but to attract potential consumers to buy their cars. , the profit from selling a car is much higher than that of a mobile phone.

(Photo source: NIO official website)

But this is also There is a big problem. Now that everyone has a mobile phone, how can NIO convince users to spend thousands more to buy a NIO phone? Even if Weilai is really losing money and making money, how can Weilai car owners regard it as a main machine or a backup machine?

After all, there is a big gap between Weilai mobile phones and mainstream mobile phone manufacturers in terms of the most important hardware and software, which will lead to serious experience fragmentation. If Weilai mobile phones want to avoid being eliminated by the market, they have no other way but to use other highlights to stagger the competition with major manufacturers.

(Photo source: NIO official website)

It can be said, The market that Weilai mobile phones will face will be very embarrassing. The mobile phone market has long been mature and cannot be more mature. The price of the supply chain is like a thin layer of paper. Friendly businessmen see through but do not tell the truth. They are tacitly driven by technology. It is obvious that Weilai makes mobile phones. If differentiation cannot be completed in a short time, the final outcome is likely to be failure.

Of course, no one is sure what the future of NIO’s mobile phone will be. Whether it will succeed or not, and whether there will be a next generation, all depends on whether the market feedback is positive. .

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