OPPO Find X7 series: Liu Zuohu with generous pricing and decent price OPPO standard version surpasses Pro

On January 8th, OPPO held a new product launch conference. It launched the new generation flagship Find X7 series for the world premiere. The new phone has almost no rivals in terms of image, performance, design, etc. After the launch conference, Liu Zuohu and other OPPO executives also He told the media some interesting stories behind the creation of new machines.

This time, the price of Find X7 starts at 3,999 yuan, while Find X7 Ultra starts at 5,999 yuan. Regarding why there is a 2,000 price gap, Liu Zuohu said that everyone should feel that we both All versions are full of sincerity. The Ultra has been upgraded, but the price has not changed much from before. The standard version is more sincere than before.

According to Liu Zuohu, they really haven’t thought about how to make the Pro in the middle. Everyone knows that the X6 Pro was defined as the imaging flagship at the time of the X6. With the X7, OPPO still has this positioning. , keep adding up, and after adding it, I found that the definition of Ultra is the flagship that represents the pinnacle. There is still a purpose below, hoping to allow more users to experience it, otherwise after so many good functions, the result will be millions People use it. Will tens of millions of people use this product in the future?

“We found that the price range from 4K to 6K is a very important price range, and the number of users in this range is growing, so we hope to do a more solid job in this area so that more people can use it. , so this time we have to be sincere. As for how to fill in the middle in the future, we will fill it in when we have figured out how to define the product. Anyway, one is to be the best, and the other is to let more people experience it. Let’s first divide the two extremes. Let’s do it well. In fact, I don’t think these two have any impact on sales. Maybe the sales volume will be larger than before, which is indeed full of sincerity.” Liu Zuohu said.

Liu Zuohu also said confidently that, of course, compared with other people's Pros, other people's Pros are not as good as the standard version of Find X7, so to surpass Pro, we set a sincere price. I use Pro products, but Defining the price of the standard version is nothing more than wanting more people to use it. This will indeed make it more difficult to define the Pro in the middle, because OPPO has already given Pro to everyone.

This time the video shooting of the Find X7 series can be said to have made very obvious progress. OPPO Imaging Product Director Zhang Xuan also said in a group interview that in terms of video shooting, compared with the iPhone, the entire Android is not It is a matter of point difference, but a systemic issue.

Zhang Xuan also said modestly that OPPO’s video goal this year is to make everyone feel very similar to the iPhone when shooting, but if you carefully put it into some extreme scenes, you may still be able to catch us who are not as good as the iPhone I think it is very important for us to get feedback from you for improvement.

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