Grand opening of the flagship automobile retail center with a new design concept, focusing on improving user experience

Li Auto recently announced the official opening of its two flagship retail centers on Jiale Road in Shenzhen and Guangyuan Road in Guangzhou, further expanding its presence in the retail field. This move shows the important position and strategic significance of Li Auto in the Chinese market.

These newly opened retail centers are a new attempt by Li Auto based on the design concept of "humanities, technology, happiness and connection". This design concept has brought significant improvements in store design, store experience and store functions. Through transparent and warm space design and luxurious and comfortable detail quality, these retail centers provide home users with an ideal place for ideal automotive professional products and services. The deeply interactive experiential connection not only gives customers a better car-buying experience, but also creates a warm "home" atmosphere for them. Through this design concept, Li Auto is committed to creating a retail space that is closely connected with customers and providing them with a more personalized and comfortable car-buying experience.

It is understood that Li Auto’s retail network is continuously expanding and plans to open flagship retail centers in Beijing and Shanghai later this month. In addition, Li Auto also plans to further expand its sales network to third- and fourth-tier cities. It is expected that by the end of 2024, Li Auto will achieve 100% full coverage in third-tier cities and more than 70% coverage in fourth-tier cities. This move will help increase Li Auto’s market share and brand influence.

By 2023, Li Auto has established 467 directly operated retail centers nationwide, covering 140 cities. In addition, 360 directly operated after-sales maintenance centers and authorized spray painting centers have been established, covering 209 cities. In addition, there are 92 directly operated delivery centers. This vast sales and service network provides a solid foundation for Li Auto to achieve its market goals.

# Recently, Zou Liangjun, Senior Vice President of Li Automobile In an interview, he said that the company is full of expectations for 2024. He revealed that Li Auto plans to surpass BBA in 2024 and become the number one luxury brand in the Chinese market. In order to achieve this goal, Li Auto will simultaneously launch a number of extended-range and pure electric models to meet the needs of different consumers. In addition, Zou Liangjun also set an ambitious goal for Li Auto to sell 800,000 vehicles and expand 800 stores in 2024.

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