Mintel launches new market research tool - Mintel Jump: Instant answers, simplifying complex research

Mintel today released a new artificial intelligence market research and consulting tool in Shanghai - Mintel Jump. Its main goal is to gain insight into consumer needs and interpret the underlying reasons. Through instant Q&A, Mintel Jump makes tedious market research simple. Leveraging the powerful computing power of artificial intelligence, the tool instantly answers questions about consumers, products, and markets, making market research easy and efficient. This will help brands and customers make quick decisions to seize market opportunities.

By quickly interactively analyzing Mintel’s massive data and industry insights, Mintel Jump is able to provide concise and concise responses to brands’ daily questions, such as “Analyzing changes in the demographic structure of beauty e-commerce consumers and their response to purchasing habits” "Impact", "Providing analysis of the competitive landscape of financial services" or "What challenges are currently faced by the supply chain in the catering service industry and potential solutions?"

Ma Kailun said that Mintel’s leap technology has brought fundamental changes to Ruder Finn. After the introduction of transition, the team's efficiency has been greatly improved, and key information and insights related to the project can be quickly found. As the world's leading market research consulting company, Mintel actively uses artificial intelligence technology to achieve seamless connection with massive data and insight content, which leaves a deep impression on people and enhances our confidence in Mintel. We look forward to continuing our innovation journey with Mintel and seeing the transformation that leapfrog technology brings to the entire market research consulting industry.

Matt Nelson, Global CEO of Mintel, said: “With its powerful artificial intelligence computing power, Mintel is completely changing the rules of the game in the market research industry. We rely on half a century of research in important consumer markets around the world. Data and deep insights once again lead the way of innovation in the market research industry.”

"Our customers have begun to use generative artificial intelligence tools. However, much content on the Internet cannot be verified, and brands cannot make business decisions based on unverified sources of information. In consumer behavior insights, products Mintel has always been an industry leader in the fields of innovation, market competition analysis and industry development trends, with massive amounts of reliable and high-quality data and profound insights. Mintel Leap helps customers solve the problem of information overload and provides customers with The unique global perspective based on high-quality data greatly saves customers time in market research. At the same time, Mintel Leap also provides strong support for brands to quickly formulate new product development and market strategies. " Nelson said.

Mintel Jump is a company that has brought together the essence of consumer trends and high-quality data for more than half a century. With the click of a mouse, customers can get answers to their questions. Whether you are a newbie in the workplace or a seasoned chief marketing officer, it only takes a few seconds to get carefully selected content from the best categories or gain insights into changing trends in consumer behavior. In this way, they can be freed from complicated information retrieval. Finally, everyone is welcome to make an appointment to experience the "Leap LEAP" artificial intelligence tool on the "Mintel official website".

About Mintel:

Mintel is the world's leading market research consulting company, dedicated to understanding consumer needs and interpreting underlying causes. We provide a unique perspective on global and local economies by analyzing consumers, markets, product innovation and the competitive landscape. Since our founding in 1972, we've helped our clients make smarter business decisions faster with predictive analytics and expert recommendations. Mintel is also committed to the growth of enterprises and talents. Welcome to Mintel’s official website for more information.

The above is the detailed content of Mintel launches new market research tool - Mintel Jump: Instant answers, simplifying complex research. For more information, please follow other related articles on the PHP Chinese website!