Why doesn't Apple iPhone have celebrity endorsement?

Celebrity effect can not only increase the visibility of companies and products, create a good corporate image, but also promote sales.

Nowadays, whether it is clothing, food, housing, electronic products, etc., you can see various celebrity endorsements. Domestic manufacturers such as Huawei, Xiaomi, Oppo, etc. Every time a new flagship phone is released, it will attract some famous celebrities to endorse it. As one of the world's leading mobile phone manufacturers, Apple has absolutely no problem hiring a Hollywood star to endorse its products, but why does the iPhone never hire a spokesperson to promote its own products?

1: Apple’s influence is higher than any other star

As a company with a high market value, Apple’s brand awareness and influence are higher than any other star’s All are high. Hiring a celebrity spokesperson is actually advertising for the celebrity, not Apple. Therefore, there is no need for Apple to spend a lot of money on celebrity endorsements, such as Microsoft and Google. We rarely see such companies hiring celebrities for endorsements.

2: The iPhone is good enough, but its strength is “not allowed”

Finding a spokesperson is more about publicity. But, being Apple, they had to say Versailles didn't need to.

The iPhone does very well in terms of software and hardware, and these user experiences that are a few steps ahead of Android require Apple to invest a lot of human and financial resources to achieve today. Apple believes that as long as the iPhone user experience is good enough, then it is the best way to promote the iPhone.

Almost every iPhone product of Apple targeting the high-end smartphone market has attracted widespread attention in the industry. Not only are various IT media rushing to report on it, but even Celebrities are also spreading spontaneously, which is actually equivalent to promoting Apple for free.

As the saying goes, the aroma of wine is not afraid of the depth of the alley. For Apple, it itself is more dazzling than its spokesperson.

Three: Apple’s CEO is the best spokesperson

Apple actually has one of the most representative spokespersons, and that is Steve Jobs.

Jobs knows Apple best, so only he can endorse Apple.

The most important thing is that as the founder of Apple and the savior of Apple, Jobs is very compatible with the iPhone. Moreover, as a spokesperson, Jobs does not have a short validity period like entertainment stars. This not only reduces the cost of hiring celebrity endorsements, but also better promotes the iPhone.

Jobs is Apple’s best spokesperson.

4: Celebrity endorsements are risky

Although the publicity efforts of many young celebrities are very strong, they also have great risks.

Celebrities in the entertainment industry usually drive a lot of traffic, but under the public's attention, once negative news is revealed, it will directly affect the sales of mobile phones. And mobile phone manufacturers simply cannot avoid risks like this.

The editor believes that the above points are the reasons why Apple has not hired a spokesperson for its mobile phones so far! Although there is no obvious endorsement of Apple mobile phones at present, with the rise of domestic mobile phones and the increasing sales pressure of Apple mobile phones, the possibility of Apple looking for spokespersons in the future is not ruled out!

If one day comes, who do you think is the most suitable spokesperson?

The above is the detailed content of Why doesn't Apple iPhone have celebrity endorsement?. For more information, please follow other related articles on the PHP Chinese website!