What factors must be considered for WeChat public platform marketing?

What to pay attention to when marketing on WeChat public platform

1. First confirm the products/services/content you want to promote!

Clear promotion goals are very important to improve efficiency, especially for enterprises, because they can directly promote their products or services. For individuals, it is necessary to carefully consider the content to be promoted on the WeChat public platform. It is obviously meaningless to publish an article or a few perfunctory sentences at will. The best approach is to establish a systematic content system so as to attract more attention. There are already many successful examples to draw from.

In order to help players successfully pass the level, we need to first design a unique brand or theme image, and create a unique QR code to increase the fun and challenge of the game. This process requires careful consideration to ensure that the brand or image matches the game content, attracts the player's attention and stimulates their interest. Remember, a

I have to say that this is very important. A good public platform avatar can make your fans have a deep impression of you in the first place, and the same is true for QR codes. There are only two ways to pay attention to the public platform: searching WeChat ID and scanning QR code. There is no need to say more about the appearance. A simple and easy-to-remember WeChat public platform account and a beautiful and relevant QR code design are both crucial. A novel QR code and a lifeless QR code design. After seeing it, which one will you scan?

3. Excellent marketing planning is also essential!

Positioning the audience group of your own public platform, how to effectively promote within this group, and timely event planning are all things that excellent planning needs to consider. Have you ever seen how much reputation a WeChat "red envelope" brings? Didn’t you see that with the idea of ​​requesting a song on WeChat, you managed to gain a position in the chaotic celebrity WeChat circle? This is the culmination of the hard work of countless talented people. A tight-fitting operational plan is required. It may be the little things or details that make people wow. But it's certainly not as simple as most people think.

In order to attract customers’ attention and leave a lasting impression, writing compelling and thought-provoking copy is the key to cultivating customer habits.

After paying attention to the WeChat public platform, in addition to the use of established functions and information acquisition, the focus of maintaining fans' attention actually depends on the quality of articles pushed daily or monthly! Many public platforms do not create original content and just repost other people's stuff, which is unstructured and impractical. Over time, instead of increasing, their fans have decreased a lot. If you want to ask the reason, I can only say that you are too careless, dear. If it were you, would you like to see these non-nutritious spiritual garbage? Will anyone repost it for you? wake up. When you are laughing out loud for an original article or picture, who knows how long it will take to prepare and conceive of a few words of content or an uncomplicated picture?

5

Okay, I know you may be tired. The last point is, please give yourself 30 seconds of patience and don't let your platform become a desert.

There are many public platforms where people only occasionally post content, but no one ever responds to conversations with them. No, you are always on call like a courier, but everyone hopes that their needs or suggestions will be taken care of, right? Maybe just a little advice from a fan will help your platform soar?

Other notes:

Registration for the WeChat public platform is free, but enterprise version customers now need to pay a certification fee of 300 yuan/year.

Anyone can master the skills of WeChat marketing, but it does not mean that you only need to spend 10 minutes to get many people to know you, recognize you or consume you. Success requires more effort, not just short-term enthusiasm, but also the ability to have three different directions.

Looking forward to more grassroots and elites showing their strength on the WeChat platform and creating their own glory!

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If you have any questions about how to solve the puzzle, please feel free to ask. If you find the answer helpful, please remember to accept it. Thanks!

If you have other questions, please accept this question and click on my image to ask me for help! It’s not easy to answer the question, please understand and thank you for your support!

In order to help players who have not passed the level yet, here are some puzzle solving methods for your reference. Everyone can try to observe the environment, collect clues, and use logical thinking and reasoning skills to solve puzzles. In addition, you can also try to communicate with other players and share your experiences and strategies. I wish all players good luck and a happy life!

How to make a WeChat public account marketing planning activity plan

Step one: Add old customers first. One of the biggest benefits of the Xinwen public platform is managing customers, or fans. Many companies say that operating an old customer is much more important than acquiring new customers. In the past, the cost of maintaining old customers was very high, and it was also very complicated and troublesome. With WeChat, it is different, because the functions and content are based on them. Their preferences are set, and at the same time, daily mass messaging forcefully pushes them, so WeChat is currently the best tool for managing old customers.

Step 2: After old customers join in, the next step is to promote online and offline comprehensively. Promotion methods: 1. Mainly promote public accounts, and small accounts can help increase followers. When a company starts doing WeChat marketing, it can modify its signature into an advertising slogan, and then find ways to promote it to people nearby. Then add fans by consuming the main public account, and apply for certification after the number of fans reaches 500. Marketing after certification is more conducive to corporate brand building, and it is also convenient for companies to push information and answer consumers' questions. Small accounts can actively search for nearby Consumers can push the fan information of the big account, so that the fans can be imported into the big account for unified management.

The third step is synchronous marketing of physical stores. The store is also an important place to give full play to the advantages of WeChat marketing. Add QR codes to the menu design and use membership or discounts to encourage customers who come to the store to scan with their mobile phones. Firstly, it can add accurate fans to the public account, and secondly, it can also accumulate a large number of actual consumer groups, which is crucial to the smooth development of WeChat marketing in the later period. All promotional materials that can be used in the store can be attached with QR codes. Of course, you can also independently produce x-frames, posters, DM flyers and other materials for promotion.

The fourth step is to hold online and offline activities to attract fans’ attention. Attract target consumers to participate in activities to achieve the desired promotion purpose. How to plan a successful event based on your own situation depends on whether the company is willing to invest a certain amount of money for it. Of course, when catering companies take advantage of the platform advantages of offline stores to carry out activities, the cost of advertising consumables and labor costs are relatively low. On the contrary, with careful planning and budget, they can create an effective advertising campaign at a low cost. Activity. Taking WeChat discount activities as an example, companies only need to produce posters and display racks with QR codes and WeChat IDs, and deploy dedicated marketing personnel to guide on-site consumers to scan the QR codes with their mobile phones. Consumers scan the QR code and follow the company's public account to receive a confirmation message. Before this, the company needs to set up the automatic reply in advance. Use the information to enjoy discounts when paying your bill. In order to prevent customers from canceling their attention after consumption. Enterprises can also describe subsequent promotions in the first confirmation message, so that customers can continue to pay attention and visit frequently.

What are the effective marketing activities for WeChat public accounts

Hello! I'm happy to answer your questions.

The first one, collect likes and send gifts via WeChat

Maybe after seeing this, someone will say, Mumu, WeChat has been cracking down on collecting likes for a long time. Don’t you know this? It’s going to be embarrassing! Yes, WeChat has indeed been cracking down on the behavior of collecting likes, but not playing can only mean that you are too honest and have not played well. The more cracked down, the more effective it is. If you check some WeChat public account activities, many of them are carrying out various forms of Like collection activities, including tubas that are doing well.

Second, WeChat voting activity

This one is actually very similar to the one above. One case I encountered was that fans were asked to make DIY pictures and submit them, and then the official public account would create a page where fans could canvass votes for themselves. The person with the most votes in the end will receive a certain reward.

Such activities are very good. Users will canvass votes for themselves, ask friends, colleagues, WeChat friends, etc. to vote for them. They will also use their WeChat Moments, QQ Space, Renren, websites, QQ, QQ groups, All circles such as Weibo share links to the activities they participate in, and even go around to attract strangers to vote. This is invisibly helping to promote the WeChat public account and attract new fans!

The third one, people nearby

Using nearby people has also been used frequently before. WeChat is also cracking down on it, but in the past, many small accounts were used to automatically add nearby people through software. However, the case I saw recently is just the opposite. As far as I know, they don’t actively add people, but let others actively add them. How do they do this?

Fourth, WeChat printer

I have seen this WeChat marketing case a lot recently, and it is mainly used in some hospitals, shopping malls, movie theaters and other places. This requires a certain cost. The marketing process is also very simple. Place the WeChat printer in a prominent location in the store. To explain the simple printing process, users first need to follow the WeChat public account - then obtain the printing password - select the photos that need to be printed - send your photos to the public account - and finally print, and the user can get your photos.

I hope it can help you, please adopt it, if you are satisfied, give it a like

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