In its latest report, Morgan Stanley lowered its forecast for iPhone production in the first quarter of 2024 to 50 million units, a 33% decline from the previous quarter and a 7% year-on-year decrease; it is expected that the iPad will be produced during the same period. Production was 11.5 million units, down 23% month-on-month and up 10% year-on-year. Morgan Stanley pointed out that Apple iPhone orders will begin to slow down in December 2023, and iPhone sales will be lower than expected.
Today, Apple (Mainland China)’s official website launched an event preview, announcing that it will launch a “New Year’s Limited Time Offer” from January 18th to 21st, which mentioned that many Apple products will receive price cuts.
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