Where will perceptual identity and box office performance go from here? The Dilemma of the Live-Action Movie 'Saint Seiya'

Hello everyone, I am the editor. Today we are going to talk about the live-action movie "Saint Seiya" that aroused countless expectations but was slightly disappointing! This movie will be released on April 28, 2023. Starring Kensuke Tama, it ranked eighth on the Japanese box office list in its first weekend, but the box office was only a pitiful 40 million yen. It fell out of the top ten in the second week. As of May 18, the total box office has not exceeded 100 million. It’s really unexpectedly bleak!

Toei’s full investment: promotion war

Toei has really worked hard for this movie, in Japan It was released simultaneously in 321 theaters. Although it did not surpass "New Kamen Rider", it was still more than "Slam Dunk". They even invited Hollywood directors and starring actors to come to Japan for promotion, which shows Toei’s ambition!

$60 million investment: a powerful team

The production team of the film can be said to be powerful. Toei Animation, Stage 6 Films, and Sola Entertainment jointly produced it. Although the director Tomek Baginski is not well-known in Japan, he was the general director of Netflix's "The Witcher". The action guidance comes from "Shang-Chi: The Legend of the Ten Commandments", and the VFX is the masterpiece of the "Jurassic World: The New Rulers" team.

Starring cast: Makensuke Nitta leads the way, but his acting skills are mediocre

Although Seiya played by Makensuke Nitta has an outstanding appearance, his acting skills are a bit mediocre, and other actors also Including the actors from "How to Get Away with Murder" and "Love Song on the Cloud", the overall configuration is considered passable.

Audience reviews: There are a lot of negative reviews, and fans of the original work are disappointed

The first weekend score was only 3.1 points, and one-star and two-star negative reviews were everywhere in Japan. Audiences complained that although the action was good, the pace was too slow, and some even fell asleep in the theater. The main point of complaint is that the movie is too different from the original work and has lost the essence of "Saint Seiya".

The live-action movie is unsatisfactory, and the childhood feelings of fans of the original work seem to be fed to the dogs? Don’t worry, make an appointment for "Saint Seiya: Rebirth 2": 3D modeling, exquisite pictures, and a degree of restoration that far exceeds that of the movie. Your perfect immersive experience!

Box office and word-of-mouth: a difficult challenge

The box office did not exceed 100 million after 20 days, and the opening weekend in North America was only 500,000 US dollars. Although online word-of-mouth has rebounded, it is unlikely to recover, and it seems to be repeating Japan's mistakes.

The editor believes that although this live-action "Saint Seiya" movie has put a lot of effort into production and promotion, it seems to have failed to impress the audience, especially fans of the original work. Although there were many expectations, the final result was disappointing. Finding a balance between the pursuit of commercialization and the spirit of the original work seems to be quite a skill.

The live-action movie is not satisfactory, and the childhood feelings of the friends seem to be fed to the dogs? Don’t worry, come and pre-order the game "Saint Seiya: Rebirth 2". 3D modeling and exquisite graphics give you an immersive combat experience. Justice is immortal and protection is everlasting. Saint’s special moves are waiting for you!

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