The mobile phone guy has been replaced! Apple overtakes Samsung

The latest report released by market research organization IDC shows that Apple will surpass Samsung in 2023 and become the first in the global smartphone market.

This is the first time since the iPhone was launched in 2007 that Apple's iPhone sales have surpassed Samsung's and won the world's number one position.

The report shows that global smartphone shipments will reach 1.17 billion units in 2023, a slight decrease of 3.2% year-on-year, but still a record low for shipments in 10 years.

Affected by changes in market demand, there is still great pressure on the global and domestic mobile phone markets. Apple, which ranks first in shipments, has a market share of 20.1% and is the only one among the top three. growing.

The reason why Apple was able to surpass Samsung and win the first place is that in addition to the growth of its own shipments, the decline of Samsung's shipments is also an important reason. Samsung's mobile phone shipments accounted for 19.4% in 2023. , shipments dropped by 13.6% year-on-year. As competition in the Android mobile phone market intensifies, Samsung is under considerable market pressure, especially competition from Chinese brands.

For example, the third to fifth places are all from China: Xiaomi (market share 12.5%), OPPO (8.8% share) and Transsion (8.1% share) ) These three brands, Xiaomi and OPPO, I believe everyone is already familiar with. They have complete product lines and cover multiple price points. They have their own advantageous markets at home and abroad, so they can rank among the top five in the world.

Transsion, which is relatively unfamiliar to us, relied on its advantages in emerging markets to successfully take the fifth place with a year-on-year growth rate of 30.8%. Transsion owns mobile phone brands such as TECNO, itel and Infinix. Currently, it is mainly focusing on emerging markets such as Africa. I wonder if Transsion can compete with others if it returns to China?

In our previous interview, when the domestic market is saturated and Huawei's return brings greater competition, the mainstream domestic mobile phone brands will regard overseas markets as their work in 2024. This will be everyone's new breakthrough in shipments and market share growth.

The above is the detailed content of The mobile phone guy has been replaced! Apple overtakes Samsung. For more information, please follow other related articles on the PHP Chinese website!