Apple surpasses Samsung to win the global smartphone market championship in Q4 2023

News on January 16, according to IDC news, global smartphone shipments in the fourth quarter of 2023 were officially announced.

The report shows that Apple shipped 80.5 million units in the fourth quarter of 2023, and its market share in the fourth quarter of 2024 was 24.7%, ranking first in the industry.

Samsung shipped 53 million units in the fourth quarter of 2023, with a market share of 16.3%, ranking second in the industry.

After Apple and Samsung, they are Xiaomi (40.7 million units), Transsion (28.2 million units), and vivo (24.1 million units), with market shares of 12.5%, 8.6%, 7.4%.

IDC said that brands such as Transsion and Xiaomi will grow rapidly in the second half of 2023, mainly due to strong demand in emerging markets.

The biggest winner is obviously Apple. Apple is the only company among the top three mobile phone brands that has positive growth every year, and Apple has won the first place in the industry for the first time.

IDC also pointed out that competition in the smartphone market has further intensified, Huawei has bucked the trend, and brands such as OnePlus and Honor have also continued to make efforts in the mid-range and entry-level markets. In the future, the market will develop in the direction of brand diversification.

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