Luotu Technology: Online sales of e-sports monitors in mainland China reached 364,000 units in December 2023, a year-on-year increase of 9.6%

According to news from this site on January 17, Luotu Technology today released a new issue of the "Monthly Tracking of Mainland China's Monitor Online Retail Market" report, which mentioned that the e-sports monitor online sales in mainland China in December 2023 Market sales (excluding content e-commerce companies such as Doukuai) were 364,000 units, a year-on-year increase of 9.6% and a month-on-month decrease of 27.2%.

Luotu Technology stated that December is the last moment for the full-year performance sprint, but in the Double Eleven promotion in 2023, the e-commerce environment will stall on Double Eleven. Below, the monthly sales of more than 300,000 units are only "normal levels" for the whole year:

The nearly 10% year-on-year increase, in fact, does not count in the monthly performance in 2023. A huge margin. But it still supports the rapid development of e-sports monitors in 2023 together with other months.

In December 2023, the performance of leading brands continued to remain stable. This site learned from the data that compared to the previous month, the sales ranking of domestic brand SANC has increased significantly; Kerui’s low-price impulse at the end of the year pushed its ranking into the top ten; Xiaomi and Lenovo fell out of the top ten.

##▲ Tuyuan Luotu Technology official public account

AOC: In December, it still ranked first in sales in the online e-sports market, with retail sales exceeding 50,000 units, but a year-on-year decrease of 6%.

HKC: Ranked second in monthly online sales of e-sports monitors, with retail sales of nearly 40,000 units that month. December 2023 was down 3% year-on-year, driven by a higher year-over-year base in December. However, from an overall annual perspective, HKC's performance is still worthy of attention, with gains in both sales volume at low prices and inroads into high-end product lines.

SANC: Throughout the year, SANC's ranking has steadily improved. In December, it counterattacked to third place in the online market, with sales rising 279% year-on-year. The monthly volume was only about a thousand units less than the second place, and its upgrade and price reduction strategy for the original N50Pro series has achieved remarkable results.

KTC: Ranked fourth in monthly online sales of e-sports monitors, with a year-on-year increase of 200%. Since 2023, KTC's growth rate has continued to maintain a high level, with year-on-year growth exceeding 100% in recent months.

The fifth to tenth places are Titan Legion, Asus, Samsung, Spirit Snake, Core and LG respectively. Among them, Kerui successfully entered the top ten sales through its price reduction strategy for the best-selling model X41.

▲ Picture source Unboxing Redmi curved monitor picture appreciation on this site

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