According to Mercedes-Benz’s latest financial report for the fourth quarter of 2023, the company’s global vehicle sales were 514,000 vehicles, a 4% decrease from the same period last year. However, Mercedes-Benz's total sales throughout 2023 still reached 2,043,800 vehicles, a slight increase of 0.2%. This data shows that although sales declined in the fourth quarter, overall sales remained stable.
In the field of electric vehicles, the Mercedes-Benz and Smart brands jointly achieved sales of 66,200 vehicles in the fourth quarter of 2023, a year-on-year surge of 24%, accounting for the company’s 12.9% of total sales, setting a new historical record. In addition, data show that the sales of electric vehicles of the Mercedes-Benz brand increased by 32% year-on-year to 66,300 units in the quarter, while the sales of the Smart brand fell by 39% year-on-year to 3,900 units due to market adjustments.
Mercedes-Benz sold more than 240,000 pure electric vehicles throughout the year, including Mercedes-Benz brand and Smart models. Sales in the U.S. market reached 43,202 units. Although the specific sales data of plug-in hybrid models have not been disclosed, it is expected that the share of this model will increase to 19% in 2023. The company expects that the total share of new energy models, including plug-in hybrid and pure electric vehicles, will reach 30% by 2023.
In the Chinese market, Mercedes-Benz delivered approximately 765,000 vehicles in 2023, which was basically the same as the previous year. Among them, high-end luxury models such as Maybach and G-class off-road vehicles performed well, with annual growth rates reaching 21% and 22% respectively. In the field of new energy vehicles, the delivery volume of pure electric models increased by more than 100% year-on-year, while plug-in hybrid models occupy a leading position in the luxury car market. In addition, deliveries of long-wheelbase C-segment cars also achieved nearly double-digit annual growth.
Duan Jianjun, president and CEO of Beijing Mercedes-Benz Sales and Service Co., Ltd., revealed that the company plans to launch a series of new products in 2024 to meet market demand and further enrich its product lineup. These new products include the new pure electric G-class off-road vehicle (possibly named EQG), the new Maybach EQS pure electric SUV, the new CLE family and the new generation EQA/EQB SUV models. The launch of these new models will bring more choices, allowing consumers to enjoy more advanced technologies and excellent performance. The company will continue to strive to provide customers with better automotive products and services.
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