Why still buy Apple: iPhone 15's value retention rate ranks first in the world, incomparable with Android

News on January 18, for many people, one thing that is very important when buying an iPhone is its value preservation, which is incomparable to Android.

Latest data from SellCell, a buyback price aggregation website from more than 40 vendors, shows that compared with other flagship models released in 2023 (including Samsung, Google, etc.), the iPhone 15 series, especially the 256GB Pro Max models depreciate significantly more slowly.

The iPhone 15 series experienced an average depreciation rate of 28.8% in the first month. This figure improved to 27.1% in the second month, indicating that its value has recovered. , then rose slightly to 27.9% in the third month. Currently, the depreciation rate of this series is 27.4%, highlighting the trend of continued value preservation.

For comparison, the S23 series depreciated 42.4% at the end of the first month, 43.5% in the second month, and 44.5% in the third month.

Google’s Pixel 8 series suffered even greater losses. The flagship 1TB Pixel 8 Pro depreciated by 68.1% in the first month. As for other Android models, the depreciation speed was basically the same, and it was not at the same level as Apple. , which is also determined by brand factors.

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