Can Samsung S24's AI function possibly shake the iPhone's status?

At two o’clock in the morning on January 18, 2024, Samsung officially released the annual flagship product of the Galaxy S series of mobile phones-Galaxy S24 series of mobile phones. Unlike when it released the S23 series early last year, Samsung did not release a new laptop product at the press conference this year - after all, the Samsung Galaxy book 4 was already released at CES 2024, which ended some time ago. Despite this, after the entire press conference, Xiao Lei felt that the S24 series mobile phone hardware was not actually the core of the press conference. The AI ​​that Samsung mentioned many times at CES 2024 is the worthy protagonist of this conference.

##Picture source: Samsung

But in introducing new Before adding the AI ​​function, we still have to take a look at the hardware configuration of the S24 series. At this conference, Samsung released three mobile phones: S24, S24 and S24 Ultra. All three phones are powered by Qualcomm Xiaolong 8 Gen3 processor, and all use LPDDR5X memory and USF 4.0 storage configuration. One more thing here. Among the S24 series sold in the European market this year, only the S24 Ultra model uses Qualcomm Xiaolong 8 Gen3 processor. Friends who like European mobile phones should pay attention.

In terms of screen, the three mobile phones adopt a straight-screen design. This is also the first "straight-screen Ultra" after Samsung replaced the Note series with Ultra. S24, S24, and S24 Ultra use 6.2-inch, 6.7-inch, and 6.8-inch screens respectively, with resolutions of 2340×1080 (S24) and 3210×1440 (S24, S24 Ultra) respectively. It is worth mentioning that Samsung did not make too many "cuts" on the screens of the S24 series this year. All three phones support 1-120Hz LTPO, and the peak brightness is 2600nits.

Picture source: Samsung

In terms of camera, the three mobile phones adopt It has the same rear 12MP ultra-wide-angle camera and supports 10MP 3× OIS telephoto camera. The S24 and S24 use the same 50MP OIS main camera, while the S24 Ultra has an exclusive 200MP OIS main camera and a 50MP periscope OIS super telephoto camera.

In addition, Samsung is finally willing to equip the S24 with 12GB RAM as standard: S24 and S24 Ultra both provide 12 256GB and 12 512GB storage specifications, and the S24 Ultra also Exclusive 12GB and 1TB ultra-large storage versions. The standard version of S24 is available in three specifications: 8GB 128GB, 8GB 512GB, and 12GB 256GB.

The starting prices of the three mobile phones are 5,999, 7,499, and 10,199 yuan respectively. Among them, the most expensive version of S24 Ultra can reach 13,199 yuan.

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As for the hardware configuration of the S24 series, Xiaolei, as a "pioneer" for many years, can really feel Samsung's "sincerity", such as the standard 12GB RAM for the S24, and all-inclusive The system comes standard with UWB, dual speakers and ultrasonic screen fingerprint unlocking.

But considering the starting price of S24 as high as 7,400 yuan, and considering that MWC 2024 is more than a month away, even a star fan like Xiao Lei must admit that in It is not wise to buy the S24 series immediately. Waiting for MWC 2024 may be a wiser choice.

Of course, if you want to buy the S24 Ultra, you can buy it directly. Its unique ecological niche cannot be found in the entire Android mobile phone market. It is also, in my opinion, the only product that can compete head-on with the iPhone 15 Pro Max in the global mobile phone market.

Image source: Samsung

As for S24 and S24? Well, in fact, we all know that this hardware solution will not be an "exclusive" product of Samsung. Sooner or later in the next six months, we will see hardware configurations similar to the S24 and S24 in certain brands of products. So for these potential competitors, where is Samsung's core competitiveness?

Judging from the early morning press conference, One UI, or the AI ​​function behind One UI, is the core competitiveness of the Samsung S24 series. We can find AI elements on all of Samsung’s pages about the S24, and even the first chapter of the phone’s function introduction promotes the AI ​​capabilities of the S24 series—welcome to the era of Galaxy AI.

As a "deep partner" of Google, Samsung and Google have worked together to bring many AI-specific features to the S24 series, such as a new AI search function that can directly identify mobile phones Images and text elements on the screen, and directly search for corresponding results. The built-in AI translation function in phones and input method apps can provide native and seamless language translation capabilities.

Image source: Samsung

Image processing is the specialty of Samsung S24 series AI. From zoom shooting post-processing, AI has penetrated into the entire process of S24 series cameras: NPU enhancement technology allows S24 Ultra to take zoom photos with more details, AI The supported Super HDR can output films in a shorter time, and the generative image editor also supports AI generation technologies such as image elimination and rearrangement.

It is no exaggeration to say that AI is the real competitiveness of the S24 series, and the flagship configuration is just a carrier of AI.

But this brings up another problem: Comprehensive embrace of AI has become the "consensus" of all mobile phone brands except iPhone, from Google to vivo, almost all brands They all integrate AI into their products. Putting its focus on AI means that Samsung needs to compete with comparable opponents on a new battlefield. This is not good news for Samsung, whose main advantage is the hardware supply chain.

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At CES 2024, Qualcomm President and CEO Anmon held a fireside chat with Fox News reporter Liz Claman. Anmon shared how AI will profoundly affect the way people interact with terminals, and focused on exploring and demonstrating Qualcomm's role in promoting AI to bring changes in user experience in fields such as mobile phones, PCs and automobiles.

First of all, AI technology has greatly improved the performance and intelligence level of smartphones. Cameras optimized with AI algorithms can automatically adjust parameters under various lighting conditions to capture higher-quality photos and videos. In addition, AI also makes voice assistants more intelligent, able to understand user instructions more accurately and provide personalized services. These advances not only attract technology enthusiasts, but also allow ordinary consumers to experience the convenience brought by AI.

Image source: Samsung

Secondly, the introduction of AI technology has intensified market competition. Traditional smartphone giants such as Apple and Samsung are facing challenges from emerging brands such as Huawei and Xiaomi. In the new battlefield of AI, even if a brand does not have an advantage in hardware, it can bring richer AI scenarios through software innovation, and market share has begun to be redistributed. Furthermore, AI technology also promotes new application scenarios for smartphones. This kind of innovation not only enhances the attractiveness of smartphones, but also provides new growth points for smartphone manufacturers.

This change makes the competition between smartphones no longer a simple hardware comparison, but a competition of AI functions at the software level. On the one hand, this change has smoothed out the hardware advantages of traditional flagship brands such as Samsung. On the other hand, it has also given domestic mobile phone brands an opportunity to overtake, allowing everyone to compete again on a new starting line.

##Picture source: Lei Technology

It is undeniable that now Mobile phone AI technology at this stage still has high requirements for the performance of CPU and NPU, but what is certain is that with the continuous development of AI technology, when cloud AI becomes popular, hardware will no longer be the key to consider when choosing a mobile phone. . Smartphones that are free from hardware limitations will also achieve true transformation driven by the unbridled creativity of AI.

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