Yuan Yuzhou sailed on a digital ship and boarded the ocean of clouds, winning the award for the best Yuan Yuzhou application scenario.

Recently, Huanqiu.com held the first collection of innovative application cases for digital empowerment of Chinese culture in international communication, and announced the list of winners. Yuan Yuzhou, the Henan cultural tourism metaverse digital space jointly created by the Henan Provincial Department of Culture and Tourism and NetEase Yaotai, stood out among more than 300 digital cultural works with its unique application scenarios and excellent innovation capabilities, and won the most prestigious award. Jiayuan Universe Application Scenario Award.

It is understood that this year's case collection activity is themed "Culture sails on the clouds in a digital boat to the universe", aiming to explore the digital practice of international communication of Chinese culture and further expand the expression of Chinese culture. and communication channels, create an authoritative cultural digital platform, tell Chinese stories and spread Chinese voices in the digital space. The collection activity attracted submissions from more than 100 domestic cultural entities such as museums, cultural tourism institutions, and technology enterprises from nearly 30 provinces, municipalities, and autonomous regions across the country. The event has built a digital cloud display platform for hundreds of millions of audiences at home and abroad. Currently, the award-winning works and some outstanding works have been online in the cloud exhibition hall. The total number of overseas exhibition cases has exceeded 80 million, attracting nearly 200,000 overseas netizens to interact and like.

As one of the birthplaces of Chinese civilization, Henan has a long history and rich culture. Therefore, Henan enjoys the reputation of "a history of Henan and half a history of China". Recently, NetEase Yaotai cooperated with the Henan Provincial Department of Culture and Tourism to create a hyper-realistic cultural and tourism metaverse space for the first time in China. Empowered by digital technology, this metaverse space reproduces the physical world scenes of Henan in the virtual world, providing more diverse display possibilities for Henan culture and providing a new platform for its dissemination. The award for this project is not only an affirmation of the innovative development of Henan's culture and tourism, but also recognition of the application of digital technology in the field of cultural communication.

Using technologies such as digital twins, AIGC, and three-dimensional modeling, Yuanyuzhou has created exclusive virtual scenes for Laojun Mountain, Shaolin Temple, the Yellow Emperor’s Hometown, Wuhou Temple and other attractions, realizing Henan cultural tourism IP The landscape is truly reproduced in the three-dimensional digital world of NetEase Yaotai, using digital space as a medium to display the beautiful scenery of the Central Plains and spread the rich cultural heritage of Henan.

Users can enter Yuanyu Universe anytime and anywhere through computers, mobile phones, and VR glasses, experience the traces of time left on the rock walls of Longmen Grottoes at close range, and interact with other people's digital clones comminicate. In this digital space, users can immersively appreciate Henan's rich and splendid cultural tourism landscape and personally experience the unique charm of Central Plains culture. In addition to the existing cultural and tourist attractions, users can also visit historical landscapes such as the Tokyo Chengzhou Bridge Night Market in the Song Dynasty in the Yuan Dynasty. By spanning space and time, Yuanyuzhou provides users with a brand new cultural tourism experience entrance and time and space, which not only meets the travel needs of travel enthusiasts in the virtual world, but also allows cultural enthusiasts to immerse themselves in the digital space. Feel the history and traditional culture.

Yuanyuzhou is based on excellent culture and uses digital technology to provide tourists with new gameplay and experiences. Through the empowerment of digital technology, Yuan Yuzhou successfully created a new interpretation of Henan culture and Chinese culture. This not only promotes the development of Henan's cultural tourism IP, but also injects new impetus into the integrated development of Henan's cultural tourism and cultural creativity. This move is of great significance to enhance the international communication and influence of Henan culture, and also contributes to Henan's creation of a digital business card for the cultural tourism industry.

As the first domestic creator of hyper-realistic cultural tourism metaverse space, NetEase Yaotai has rich scene creation capabilities and innovative practical experience, and strives to promote industry innovation with metaverse space practice , industrial upgrading, and help the digital economy flourish. In the future, NetEase Yaotai will continue to explore the new future and new models of digitalization of the cultural tourism industry, deepen the digital practice of Chinese cultural communication, further expand the expression forms and communication channels of Chinese culture, and use digital space as a carrier to create a "digital boat". Help more excellent Chinese culture "go to the sea" on the cloud, tell Chinese stories well, and spread Chinese voices well.

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