Paying equal attention to inheriting culture and games, street basketball games once again ignite the passion for basketball

So basketball can be played like this? I didn’t expect that you guys are really good at singing, dancing and rapping in basketball? ? Don't tell me, don't tell me, this street basketball method is quite interesting? ? ?

On January 19th, the MV for the game theme song "Head to Head" of "All Street Basketball" x Phoenix Legend The wave of discussion about "basketball, singing, dancing and rap" has also brought the sport of street basketball into the public eye again, arousing the interest of many sports enthusiasts to play on the court.

Then the question becomes, who is this street basketball? What is China’s street basket culture? What new breakthroughs can “Street Basketball for All” bring to the inheritance of street basketball culture, which focuses on the value-for-money basketball competitive end game?

Today, let’s talk about this topic.

Key point 1: From the streets to the world, a smooth duel without any threshold

Street basketball, as the name suggests, is a basketball sport that originated on the streets.

Compared with traditional basketball duels, there are fewer teams, looser rule restrictions, more fancy skill displays, and a simpler environment that only requires half a basketball court to play a game. , is the distinctive feature of street baskets.

It is precisely because of this that these "unruled" basketballs that can be played on the street have all the elements of street pop culture: free and easy, elegant, hip-hop, Trendy, free, without any barriers to entry, and advocating fair competition, it is known as street basketball and is sought after by basketball fans around the world.

From the perspective of our Chinese people: as long as it is a sport that is down-to-earth and popular with the people, it is a good sport! The fate of Chinese people and street basketball also stems from its low threshold and fairness.

Although according to historical documents, the sport of street basketball started relatively late in our country. The first national confrontational street basketball game can be traced back to 1995. Guangzhou "Yangcheng Evening News Cup", but the development speed of street basketball culture in our country is astonishingly fast.

From the "Yangcheng Evening News Cup" in 1995 to the "Pepsi-Cola Cup" in 1999, in just 4 years, the number of street basketball teams in my country increased from zero to 1,590, setting a new record in the world. In June 2002, my country's Street Basketball League officially began to operate, undertake, and hold large-scale events to attract social talents for the basketball industry. By 2005, a large number of street basketball terminal games had sprung up, helping the street basketball culture enter the public eye.

And with the rise of short videos, you can also watch a large number of videos with the theme of daily fun stories and competitions in street basketball, such as wild ball emperors and dirty teachers on the court. Other video creators have used this to attract the attention of millions of fans.

It’s just that the topic of street basketball has become popular again, but the development of street basketball PC games has fallen into the vicious circle of “classification of players, attribute-based fashion, and the ability to earn money and win money in games”. It was not until the emergence of "National Street Basketball" that many players regained the joy of pure street basketball showdowns with no value threshold.

("National Street Basketball" links with the Wild Ball King: Liu Shouyuan)

Focus on the second point: Develop basketball competition without value! The Street Basketball Game Restarts

As mentioned above, the reason why Street Basketball culture can take root in our country and its popularity is rising steadily lies in its low threshold and fairness. You don't need to explain a series of professional rules such as walking and dribbling to the elders in the community. Just let them get the ball and warm up briefly, and then you can start an exciting street basketball game at the entrance of the village.

But as manufacturers brought the sport of street basketball into the virtual game world, everything changed.

On the market, we can see a large number of basketball games sold with player levels, skin appearance attributes, and special basketball moves as bonus items. Rich players can hold an SSR-level player, wear the best fashion, and unlock a large number of moves, and they can fight one against three in the street basketball game without losing.

Although the game is branded as a free online game and seems to have a very low threshold, in this type of game, the key factor affecting the player's victory or defeat has also changed from the operation and awareness training to the amount of krypton gold, 69 yuan After a while, the 5,500 guaranteed exit limit has become the lowest threshold for entry into the trap.

From a certain point of view, this is a basketball competitive terminal game that focuses on developing countless values, insists on low-threshold acquisition of players, and has no attribute bonus for skins. ", it is indeed a true "correction of chaos" and "restart" in the gaming field.

Thanks to the official efforts to spread, street basketball fans can return to the original fun of street basketball in the game world Sex and competitive fun, feel the coolness, freedom and fairness of street basketball culture.

Highlight three: Singing, dancing, rap meets basketball, it’s not just a game It is also the inheritance of culture

Of course, "Street Basketball for All" wants to bring players not only an authentic online street basketball showdown, but also wants to promote the street basketball culture to "all people". ”.

In the game, the official has done a lot of localization and dialectization of each player’s personality traits, catchphrases, background stories, personality skills, and voice expression packs. They can make you understand with just one mouthful. It feels more cordial, as if I saw my colleagues who work together and the uncles from the community running to play ball.

In addition, some players’ skins and action designs have also been closely related to each other, which everyone loves to see. Internet hot memes. For example, the new player Zhong Jie who was launched in the New Year version has a "trainee" costume that has been practiced for two and a half years, as well as an exclusive "Iron Mountain Sliding" action.

(New players in the Chinese New Year version: Zhong Jie’s new fashion)

At the same time, “All Street Basketball” is also actively cooperating with players’ favorite basketball commentators and all-people idol groups to work together to broaden the line The streetball universe IP on the Internet.

At the same time as the theme song "Head-to-Head" was released, the official also produced exclusive costumes, as well as voice expression packs, avatar frames, and celebration actions for the Phoenix Legend Group and Xu Jingyu and a series of props.

During the New Year event, players can receive the Phoenix Legend customized voice emoticon pack, Phoenix Nirvana and Yan Ling avatar by completing daily tasks & limited time tasks Frames and other multiple rewards. When you purchase a skin or any one of the skins in the game store, you can get a 40% off coupon for a Nirvana-themed skin.

Players who own both skins and skins can also receive an additional avatar frame .

In addition, from February 5th to February 28th, players will complete 1 win and 3 games every day (quick match, season ranking, wild ball mode (choose any mode), you can receive new star coins*188 at the event. Every time you accumulate 1, 3, 5, or 7 times, you can also receive the 2024 Spring Festival theme title "Dragon and Phoenix Present Xiang", Year of the Dragon avatar, Year of the Dragon business card, and Xu Jingyu theme The fashionable skin "Fifth day of the first lunar month - Maple".

The event will last for nearly a month. Players only need to log in for any 7 days to get all the rewards. There is no need to collect this benefit. Threshold.

Use the method that players like to make games that players love, link up with the stars that players like, and provide benefits that players can get.

To be honest, the combo boxing set of "National Street Basketball" is indeed worth learning from other manufacturers. After all, it is not difficult to make a PC game. What is difficult is how to tell the story behind the game well, inherit the culture that players love, and achieve sustainable long-term operations, instead of bowing to the so-called revenue KPI.

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