The difference between corporate WeChat and personal WeChat

The difference between corporate WeChat and personal WeChat: 1. Service objects; 2. Functional differences; 3. Usage scenarios; 4. Group chat function; 5. Moments function; 6. Friend permissions; 7. Asset ownership ; 8. Differences in account bans; 9. Marketing tools; 10. Security. Detailed introduction: 1. Service objects. Personal WeChat mainly serves the masses. It is a social tool that the public can use to communicate, share and interact. Enterprise WeChat is mainly aimed at corporate managers and internal employees, providing more efficient services. , Convenient office services; 2. Functional differences, personal WeChat, etc.

Both corporate WeChat and personal WeChat are instant messaging service applications launched by Tencent, but they have some differences in terms of service objects, functions and usage scenarios.

1. Service target: Personal WeChat mainly serves the masses. It is a social tool that the public can use to communicate, share and interact. Enterprise WeChat is mainly aimed at corporate managers and internal employees, providing more efficient and convenient office services.

2. Functional differences: In addition to the basic chat function, Personal WeChat also provides diversified functions such as Moments, WeChat Payment, and Mini Programs to meet users’ various needs in life. kind of demand. In addition to having chat functions similar to personal WeChat, Enterprise WeChat also adds OA functions, such as announcements, attendance, leave, reimbursement, etc., as well as office scene functions such as receipt of messages and taking a break to help enterprises improve work efficiency.

3. Usage scenarios: Due to its social nature, users can add friends and relatives on Personal WeChat for daily communication and sharing life moments. Enterprise WeChat is used more for internal communication, collaboration and office scenarios to improve work efficiency.

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4. Group chat function: There is no limit to the number of personal WeChat groups, and the upper limit is 500 people. The upper limit of the number of members of the enterprise WeChat full-member group is 10,000, the upper limit of the internal group is 2,000, and the upper limit of the external group is 500. Group activation codes can be used, and the group is automatically established when the group is full, with a maximum of 5 groups.

5. Moments function: There are no restrictions on posting and displaying Moments on personal WeChat. You can post short videos, text, pictures or plain text. The display restrictions for enterprise WeChat users in Moments are even stricter. Each customer can display up to 1 piece of content published by company members per calendar day, and can display up to 4 pieces of content published by the company per calendar month.

6. Friend permissions: The upper limit of personal WeChat friends is 5,000. The upper limit of friends on Enterprise WeChat is even higher, up to 50,000 people. When the number of friends is about to reach the upper limit, the company can apply for expansion, and one account can be expanded to a maximum of 200,000 people.

7. Asset ownership: Personal WeChat is owned by individuals, and the company’s traffic resources will be taken away to a large extent after employees leave. Enterprise WeChat is owned by the company, and employees will not take away customers after they leave. The company can arrange for other employees to take over and continue to provide services to customers.

8. Differences in account ban: After personal WeChat is blocked, corporate WeChat will also be prohibited from external functions.

9. Marketing tools: In terms of marketing, Enterprise WeChat provides more tools and services. For example, through "importing customer phone numbers to add" and "group adding within WeChat groups", compared with manual operations, using automatic batch friend-adding software can increase the efficiency by N times! Through automatic software, computers can replace human hands. You can add friends in batches and regularly, and you can also perform automatic operations such as group messaging, automatic group gathering, and scheduled shutdown. These tools can greatly increase marketing efficiency and customer growth.

10. Security: Enterprise WeChat is also better than personal WeChat in terms of security. For example, WeChat Enterprise provides higher encryption levels and stricter data control measures to ensure the security and privacy protection of user data.

To sum up, although both corporate WeChat and personal WeChat are instant messaging service applications launched by Tencent, there are obvious differences in terms of service objects, functions and usage scenarios. Personal WeChat mainly provides social services to individual users, while Enterprise WeChat mainly provides efficient and convenient office services to corporate users. In terms of functionality, Enterprise WeChat pays more attention to improving work efficiency and security, and has more office scene functions and marketing tools. Therefore, for enterprise users who need to use instant messaging services, it is more appropriate to choose Enterprise WeChat.

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