National online sales of e-sports monitors will reach 8.95 million units in 2023, with price reduction becoming a key factor

News from this site on January 22, Luotu Technology today announced a new issue of the "Monthly Tracking Report on Mainland China's Display Retail Market", which mentioned that in 2023, Mainland China's display market shipments will be 24.5 million units , a year-on-year decrease of 1.5%; The sales volume in the online public retail market (excluding content e-commerce companies such as Doukuai) was 8.95 million units, a year-on-year increase of 2.1%; the sales volume was 10.1 billion yuan, A year-on-year decrease of 10.9%.

It is reported that One of the core market characteristics in 2023 is “price reduction”. The average online market price in 2023 is 1,126 yuan, year-on-year. A decrease of 13%. "The market exchanges price for volume, and the transaction volume shows the opposite trend."

Another market feature in 2023 is “e-sports”. Luotu Technology cited its own online monitoring data. In 2023, the retail sales of China’s e-sports monitor online market will reach 4.4 million Taiwan, a year-on-year increase of 21%; the e-sports penetration rate increased to 49%, a significant increase of 8 percentage points from 2022.

▲ Picture source "Runto Technology Research" public account (the same below)

This site noticed that "e-sports" The outstanding reason is the boosting role of society. The resumption of various events such as the 2023 Asian Games and Internet cafes has made national e-sports "further deeply rooted in the hearts of the people", and the good e-sports atmosphere has boosted the development of e-sports monitors 21 % year-on-year increase, contributing to the overall display market.

▲ Picture source: Unboxing Redmi curved monitor picture appreciation on this site

In terms of sales volume,

AOC, Xiaomi, and HKC rank online The top three in the market.

##Looking forward to 2024,

Luo

Tu Technology predicts that China’s monitor online retail monitoring market will reach 9.13 million units this year, A slight increase of 2% year-on-year. In terms of brands, with the low entry threshold and mature supply chain in mainland China, as well as the attractive market prospects of e-sports monitors, portable monitors, etc., it is expected that more new brands will enter the market in 2024. At the same time, small brands that lack competitiveness will be eliminated.

In terms of price,

low price and high-endization are the two-line trend of the market

. The low-price strategy will still be effective in the short term. Along with the trend of the panel market, it will continue to be the main theme of market development in 2024.

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