Four Chinese brands, vivo and Xiaomi, will enter the top 5 in the Indian smartphone market in 2023, reaching 148.6 million units.

According to news on January 20, according to the latest data released by Canalys, the Indian smartphone market grew by 20% year-on-year in the fourth quarter of 2023, with shipments reaching 38.9 million units. Total shipments for the full year 2023 were 148.6 million units, down slightly by 2%.

Indian market shipments in the fourth quarter of 2023: Samsung shipped 7.6 million units, occupying 20% ​​of the market share, a year-on-year increase of 14%; Xiaomi shipped 7.2 million units, occupying 18% Market share, a year-on-year increase of 31%; vivo shipped 7 million units, occupying 18% of the market share, a year-on-year increase of 10%; realme shipped 4.5 million units, occupying 12% of the market share, a year-on-year increase of 69 %;OPPO shipped 3.7 million units, occupying 10% of the market share, down 5% year-on-year;

▲ Picture source Canalys, the same below

Full year 2023 Indian market shipments: Samsung shipped 28.4 million units, occupying 19% of the market share, a year-on-year decrease of 1%; vivo shipped 26.1 million units, occupying 18% of the market share, a year-on-year increase of 3%; Xiaomi shipped 25.1 million units, occupying 17% of the market share, a year-on-year decrease of 15%; realme shipped 17.4 million units, occupying 12% of the market share, a year-on-year decrease of 16%; OPPO shipments Sales volume was 15.7 million units, occupying 11% of the market share, down 7% year-on-year; Canalys senior analyst Sanyam Chaurasia said, “In 2023, continuous investment in mainstream retail space will not only be beneficial to manufacturers, but also Stabilizing the overall market. In the fourth quarter, the offline shipment share of brands such as Xiaomi and realme hit a new high. Xiaomi adjusted its shipment matrix to balance offline and online channel shipments, but offline channel shipments reached a record high The highest quarter. Its Redmi 12 5G and the recently launched Redmi 13C series both contributed to shipments of more than one million units through offline channels. Similarly, realme also balanced its shipment channels, with the Narzo series driven by e-commerce and the rest of its products The portfolio continues to be dominated by offline channels. For manufacturers, if they want to further consolidate their position in the high-end market and gain more high-end market shares, manufacturers should continue to enhance the confidence of their channel partners." Learned from the report, Canalys expects the Indian smartphone market to post mid-single-digit growth in 2024, driven by affordable 5G phones and replacement cycles. But the biggest challenge manufacturers will face will be how to deal with rising material costs. ReferenceIn the fourth quarter of 2023, the Indian smartphone market rebounded by 20% and fell slightly by 2% for the whole year

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