According to the latest statistics from market research institutions, the number of new phone activations in China’s smartphone market reached 21.0817 million units in December 2023, a year-on-year increase of 2.2%.
Among them, Xiaomi surpassed Apple and ranked first in China with a market share of 16.5%. Apple ranked second with 15.9%, a year-on-year drop of 17.7%. Honor, vivo Ranked third and fourth.
In the high-end mobile phone market, Apple, Huawei, and Xiaomi are still firmly in the top three, with a total share of more than 80%. The top three "high-end first lineup" has been determined.
However, in November and December 2023, Apple’s share has declined sharply for two consecutive months, and it is facing a strong impact from the two major domestic brands Xiaomi and Huawei.
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