In 2023, China's smart projection market will see its sales volume decline for the first time and enter a period of adjustment.

According to the latest report from Luotu Technology, China’s smart projection market will see a downward trend in 2023. The report shows that the sales volume and sales volume of this market this year were 5.864 million units and 10.37 billion yuan respectively, a year-on-year decrease of 5.1% and 17.3% respectively. This change marks the first adjustment period for the market after years of rapid growth.

2019-2023 China’s smart projection market sales and year-on-year

The instability of the economic environment, the uncertainty of employment and income expectations, and property values The insecurity caused by the loss has jointly led to the compression of consumer budgets and expenditures on smart projectors. The decline in sales was significantly higher than the decline in sales volume, reflecting the overall downward trend in smart projector prices. This trend may be the result of consumers being price sensitive or the result of market competition. Whatever the case, smart projector manufacturers need to take steps to attract consumers, such as offering more competitive prices or launching more attractive features

Sales structure of China's intelligent projection online market by price segment from 2022 to 2023

According to the report's data analysis, products in the price segment below 500 yuan have become the mainstream of the market, with sales accounting for 31.9%, compared with 2022 It increased by 8.2 percentage points year-on-year, and sales increased by 23% year-on-year. This trend is due to the high degree of localization and maturity of the supply chain, which has promoted the reduction of product costs, thereby enabling more consumers to purchase smart projectors. This price drop has also benefited from technological advancements and intensified market competition, prompting manufacturers to continuously improve product quality and performance to meet consumer demand for smart projectors. Therefore, it is expected that products in this price range will continue to flourish in the future and attract more consumers' attention and purchases.

#According to reports, the smart projector market is showing a polarization trend. On the one hand, ultra-high-end consumption has begun to rise, with the market share in the price segment above 6,000 yuan reaching 4.6%, an increase of 1.6 percentage points from last year. On the other hand, the low-end market is also expanding, accounting for 26.6% of sales. This differentiation reflects the diversity of consumer needs and budgets for smart projectors.

According to the editor’s understanding, China’s smart projection market is undergoing a series of changes. This change not only reflects changes in the economic environment and consumer demand, but also indicates that market competition will become more intense in the future. As technology continues to advance and costs decrease, smart projectors are expected to become more popular. At the same time, the high-end market will also become the focus of competition among various brands. This trend will prompt companies to continuously innovate and improve product functions and performance to meet the needs of different consumers. As the market changes, consumers will also have more choices and opportunities to obtain high-quality smart projection products.

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