JD.com announced that it will become the exclusive interactive cooperation platform for the 2024 Spring Festival Gala, providing 100 million physical items for only 1 cent to take home.

News from this site on January 24, JD.com announced today that it will become the exclusive interactive cooperation platform for the 2024 Spring Festival Gala , and will launch the "100 million physical gifts to take home for one cent" campaign, as well as the " Car usage rights" etc.

This official announcement is basically consistent with what was revealed by LatePost yesterday. A person close to CCTV said that will become For the Spring Festival Gala interactive platform, companies have to spend at least hundreds of millions of yuan in sponsorship fees.

After checking on this website, we found that Xiaohongshu has announced that it has become a platform for sharing notes and live broadcasts of the Spring Festival Gala and will broadcast the Spring Festival Gala on New Year’s Eve. , the products that users planted on the Spring Festival Gala stage can also be purchased simultaneously on Xiaohongshu.

In 2022, JD.com, as the exclusive interactive partner of the Spring Festival Gala, invested 1.5 billion yuan in red envelopes and merchandise, surpassing Douyin, Baidu, and Kuaishou Waiting for the investment of exclusive red envelope partners.

JD.com also exclusively titled the “2023-2024 Hunan Satellite TV Mango TV New Year’s Eve Party” earlier this month. As for why JD.com returned to the Spring Festival Gala this year, a JD.com person explained that 2023 is the year when JD.com faces growth pressure and is eager to find more sinking users.

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