Samsung plans to launch the entry-level Galaxy Z Fold6, aiming to strengthen the layout of folding screen mobile phones in the Chinese market

According to Korean media The Elec, Samsung plans to launch an entry-level Galaxy Z Fold6 folding screen mobile phone to consolidate its leadership in the folding screen mobile phone market and further expand the Chinese market.

Samsung’s move means they are trying to enter the entry-level folding screen mobile phone market for the first time. However, considering the instability of the business environment, Samsung is cautious internally about whether the move will have a negative impact on profitability.

Since the launch of Galaxy Fold, the first foldable screen phone in 2019, Samsung has gradually built two major product lines, Galaxy Z Fold and Galaxy Z Flip, and has continued to launch them every year A steady update rhythm for a new product. According to the latest news, Samsung’s foldable screen mobile phone lineup will undergo major changes this year. In addition to the upcoming Galaxy Z Fold6 and Galaxy Z Flip6, Samsung also plans to launch an entry-level Galaxy Z Fold6 to meet wider market needs. This move is expected to provide consumers with more choices and make foldable screen phones a purchasing option for more people. Samsung’s foldable screen phone series continues to grow and will bring more innovation and convenience to users in the future.

▲ Picture source Samsung official website

According to data from the market research agency DSCC, after Samsung launched its new folding screen mobile phone, its global market share has increased significantly. increase. However, in the Chinese market, Samsung still faces fierce competition from local brands such as Honor and Huawei. According to a report by market research company OMDIA, in the third quarter of 2023, Samsung's share of China's folding screen mobile phone market was 19%, ranking third. Another market research organization, Counterpoint Research data shows that China’s folding screen smartphone market will achieve explosive growth in 2023, with a year-on-year growth rate of 106% in the third quarter. Among them, Honor’s Magic V2 became the best-selling model.

In order to enhance its competitiveness in the Chinese market, Samsung plans to launch the entry-level Galaxy Z Fold6 to attract more consumers. It is understood that Samsung is internally evaluating the potential risks and benefits of this move and paying close attention to market dynamics and changes in consumer demand. This move aims to meet Chinese consumers' demand for high-quality foldable phones and provide more choices to further consolidate Samsung's position in the Chinese market. Samsung believes that by continuing to innovate and meet consumer needs, they will be able to achieve greater success.

##Samsung Electronics President Lu Tae-moon in 2023 A report in July predicted that global sales of foldable phones are expected to exceed the 100 million mark per year in the next few years. To achieve this goal, Samsung has set an ambitious goal of increasing the share of global sales of foldable phones to 25% by 2025, and plans to combine it with Galaxy Together, the S flagship series has become the company's performance pillar. The launch of the entry-level Galaxy Z Fold6 is undoubtedly an important step towards this goal for Samsung.

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