Led by Huawei and Honor, the domestic folding screen mobile phone market is amazing: forcing Samsung to consider launching the affordable Galaxy Z Fold6

According to reports from Korean media The Elec on January 24, Samsung plans to launch the entry-level Galaxy Z Fold6 folding screen phone this year in order to further consolidate its share of the foldable phone market and, more importantly, actively explore the Chinese market.

This is the first time that Samsung Electronics has considered developing an entry-level folding screen mobile phone. However, Samsung believes that there are many uncertainties in the business environment this year and is worried that the launch of entry-level folding screen mobile phones will have a negative impact on Samsung Electronics' profitability. Influence. After Samsung launched its first foldable screen phone Galaxy Fold in 2019, it launched two product lines, Galaxy Z Fold and Galaxy Z Flip. There will be a fixed replacement cycle from 2020 to 2023, with one model launched every year.

▲ Picture source Samsung official website

The latest models in 2023 are Galaxy Z Fold5 and Galaxy Z Flip5. If the news is true, there may be three models in this series this year: Galaxy Z Fold6, Galaxy Z Flip6 and entry-level Galaxy Z Fold6. According to data released by market research agency DSCC, changes in global foldable mobile phone shipment share from the first quarter of 2022 to the fourth quarter of 2013. After Samsung launched a new foldable mobile phone in the third quarter, its share increased significantly . Samsung Electronics ranked third in China’s foldable phone shipment share in the third quarter of 2023, accounting for 19%, according to market research firm OMDIA. Honor ranked first with 28%, and Huawei ranked second with 26%. Data released by another institution, Counterpoint Research, shows that China’s foldable smartphone market will show exponential growth in 2023, with a year-on-year growth of 106% in the third quarter. Honor’s Magic V2 was the best-selling model this quarter. model. Huawei’s market share is 34%, Samsung’s market share is 21%, and Honor’s market share is 16%. In the third quarter of last year, Honor (July), Samsung (August), Xiaomi (August) and Huawei (September) launched new foldable mobile phones. . It was reported in July 2023 that Samsung Electronics President Lu Tae-moon predicted, citing reports from multiple industry research institutions, that global sales of foldable mobile phones are expected to exceed 100 million units per year in the next few years. Lu Taiwen said that Samsung’s goal in 2023 is for its foldable phones to account for more than 20% of the sales of Galaxy flagship models. In addition, Samsung Electronics seeks to increase the share of global sales of foldable phones to 25% by 2025, becoming a performance pillar along with the Galaxy S flagship series and making foldable phones a key category of high-end models. Related reading: "2023Q3 China Folding Screen Mobile Phone Report: Honor Magic V2 is the best-selling, Huawei ranks first with a share of 34%" "Samsung plans to increase the proportion of foldable mobile phones in high-end mobile phone sales in 2023 To 20%""It is reported that Huawei's foldable mobile phone shipment target will increase to 7 million-10 million units in 2024, and a "pursuit order" has been issued to the supply chain"

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