Apple plans to launch Level 4 self-driving cars by 2028, adjusts car project goals

According to the latest reports, Apple has recently made major strategic adjustments to its car project to deal with challenges faced in actual research and development. According to Bloomberg, Apple initially planned to launch a fully autonomous car, but due to technical difficulties and market layout considerations, they have repositioned this plan. This adjustment shows that Apple is aware of the fierce competition in the field of self-driving cars and has decided to adopt a more pragmatic strategy to promote its car projects.

On the new research and development path, Apple no longer pursues the original goal of comprehensive driverless driving, but instead turns its focus to the development of an electric car with more basic functions. The report pointed out in detail that Apple’s current goal is to achieve Level Level 4 autonomous driving function, which means that in certain environments such as highways, the vehicle can complete driving tasks autonomously, but still requires driver intervention under certain circumstances. However, the models Apple initially puts on the market are expected to only reach Level 1 2 standard, that is, the vehicle can assist driving to a certain extent, such as lane keeping, automatic speed adjustment, etc., but the driver still needs to maintain full control of the vehicle.

According to news, the release time of Apple’s car project has been delayed. The Apple Car, originally planned to be launched in 2026, is now expected to be postponed to 2028. This point in time is considered the "success or failure" of the project. If Apple still fails to launch an electric car that meets expectations by then, senior leaders within the company may re-evaluate the need for the project. Although the Apple car project has undergone many strategic adjustments and re-planning of technical paths since its launch, there have been rumors that Apple will abandon vehicle manufacturing and focus on the research and development of autonomous driving systems. However, the latest news shows that Apple is still sticking to its long-term vision of building its own brand of cars.

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