


iPhone 16 reveals all camera features: laying the foundation for Vision Pro?
At Apple’s autumn conference last year, the iPhone 15 Pro Max was definitely one of the most talked about protagonists simply because it was Apple’s first smartphone equipped with a periscope telephoto lens.
Of course, the iPhone 15 Pro Max only supports up to 5x optical zoom, and due to the small sensor size, its performance in most scenes is slightly regrettable.
Whether it is Pro Res, log, or ACES (Academic Color Coding System), all of them are providing convenience for "professional" creators. With the arrival of Apple Vision Pro, two models of the iPhone 15 Pro series also support "spatial video" shooting in a recently updated iOS version.
It is not difficult to guess that Apple’s development route for the iPhone is a lightweight professional video device that can support more high-standard video recording modes, but when taking photos Just keep the image stable. This may be the reason why Apple did not follow the market and choose a 1-inch sensor and an ultra-large telephoto lens.
## The 2023 global mobile phone market report released by the international research organization IDC shows that Apple leads the world with a 24% market share. In addition, this is the first time since 2010 that Apple has surpassed Samsung and won the first place in global shipments of the mobile phone market.
In the past two years, "image" has become one of the symbols of whether a smartphone is "high-end". For example, Xiaomi, with its Mi 12S Ultra, Mi 13 Ultra and other models with outstanding image performance have been widely recognized.
Looking back at the iPhone 15 series, the improvement in image specifications is quite limited. The most obvious part is only the telephoto lens exclusive to the iPhone 15 Pro Max, but its performance is impressive. Feel sorry.
(Photo source: Apple)
Consumers’ opinions on iPhone Disappointment is also traceable: IDC report shows that iPhone net sales in 2023 will decrease by 2% year-on-year to US$200.583 billion.
So what is the secret behind the iPhone still selling well? In fact, Apple launched many promotional activities last year, including annual renewal, trade-in and other policies, all of which were fully powered and provided sufficient discounts. Similarly, Apple's official interest-free installment program also covers a wider range, stimulating consumers to purchase new iPhones.
But marketing activities are difficult to use as a long-term strategy to stimulate consumers to buy the latest iPhone. If you want new products to sell well, you always need to rely on the product strength of the iPhone itself. Considering users’ expectations for iPhone, “image” is indeed the part that needs to be solved first.
(Photo source: Apple)
Research agency Counterpoint mentioned in its latest market report that the dividing line between the high-end and mid-range markets has shifted from performance and quality to imaging. Flagship and high-end machines often have good imaging capabilities, and these capabilities depend on what specifications they use. hardware.
In the imaging evaluation of Lei Technology iPhone 15 Pro Max, we mentioned that the imaging performance of this generation of iPhone has always been quite satisfactory, and the newly added telephoto The lens has become the biggest shortcoming. Apple, which has fallen behind in imaging, is time to re-examine the iPhone's development path in the imaging field.
(Source: Apple)
Of course, there is another possibility. Since the iPhone occupies an absolute leadership position in the high-end market, Apple can safely design it as an auxiliary tool for Apple Vision Pro, and then naturally make the latter become Apple’s next leading product. Smart devices in the market have completed the gorgeous transformation from smartphones to the XR market.
No matter what, before the "future" has yet to come, the iPhone still accounts for nearly 1/3 of Apple's revenue product line, perfecting the product's Various experiences are the best answer to stabilize the market. We also look forward to Apple making a great "turnaround" with the iPhone 16 series and giving consumers enough surprises in both hardware and software.
is jointly produced by Lei Technology MCN’s accounts (Lei Technology/Xiao Lei Beep/Dianche Tong/Value Research Institute/Luo Chao Pro) The special series "Technology Welcomes the Year of the Dragon, AI Celebrates the Spring Festival" for the Spring Festival of the Year of the Dragon in 2024 is continuing to output content. Welcome to subscribe and follow on platforms such as Lei Technology (ID: leitech).
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