China's smartphone market: Apple will overwhelm Huawei in 2023, and the market structure will usher in changes

News on January 25, although Xiaomi mobile phones once surpassed Apple in December and became the champion of China’s smartphone market, but throughout 2023, Apple will still maintain its position as the sales champion, showing strong market competitiveness. .

According to the latest market research report, Apple’s sales volume in the Chinese smartphone market in 2023 reached a staggering 45.747 million units, occupying 17% of the market share, far ahead of other competitors. Vivo and OPPO (including their respective sub-brands) followed closely, with sales of 44.555 million units and 42.591 million units respectively, occupying 16.6% and 15.8% of the market share. Honor, Xiaomi and Huawei ranked third to sixth respectively, with Honor sales of 41.291 million units, Xiaomi and Huawei sales of 39.818 million units and 32.407 million units respectively, with corresponding market shares of 15.3%, 14.8% and 12. %.

After experiencing a period of market downturn, Huawei successfully achieved significant sales growth with the launch of the Mate 60 series. This trend shows that Huawei is expected to make a strong impact on the top three positions next year. Although Apple faces fierce competition from domestic mobile phones, its iPhone series is still one of the first choices for domestic consumers. Especially the price-reduced iPhone 14, 13 and 12 series have won the favor of a large number of consumers with their excellent cost performance. This shows that both Huawei and Apple have achieved positive returns in the market and are successful in different market positionings.

At present, competition in China’s smartphone market is still fierce, and the gap between the top five brands has not widened too much. This means that any brand is likely to surpass them in the market competition next year. The current mobile phone market has become an arena for these leading brands. In order to maintain or enhance their market position, brands are constantly increasing investment in research and development and marketing efforts. The market competition in the future will be more intense and diversified.

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