Ford recently announced that its off-road model Bronco will enter the Chinese market under the name "Ford Horse". This Chinese name not only highlights the strong off-road characteristics and perseverance of the vehicle, but also incorporates profound cultural connotations. This naming choice reflects Ford's emphasis on the Chinese market and demonstrates their understanding and respect for Chinese consumers. Ford Fierce Horse will bring excellent off-road experience to Chinese consumers and satisfy their pursuit of adventure and freedom.
Ford Motors stated that the purpose of this naming is to maintain the original hard-core performance characteristics of the Ford Fierce Horse model, and to demonstrate its unruly performance through precise and powerful text expression. An untamed spirit that refuses to be tamed, as well as ultimate performance in the off-road field. It is understood that this highly anticipated off-road model will be launched in China on January 29 and will be produced by Jiangling Ford.
The domestic version of the Ford Fierce Horse basically continues the style of overseas models in appearance design. The front part of the car is designed with straight lines, showing a strong sense of power. The round headlight set complements the "BRONCO" logo on the center grille, improving overall recognition. The straight lines on the side of the car body, the convex wheel eyebrows and the rivet decoration on the glossy black wheels all exude a strong hardcore off-road atmosphere. The use of this design element makes the domestically produced Fierce Horse more individual and fashionable. It not only retains the classic appearance characteristics of the Ford Fierce Horse, but also incorporates some novel elements, bringing a new visual enjoyment to consumers.
In terms of size, the length, width and height of the domestically produced Ford Fierce Horse are 4800(4825)/2070/1990mm respectively, and the wheelbase reaches 2950mm. , providing passengers with spacious and comfortable riding space. In terms of interior, it is expected that the domestic version will continue the classic "T"-shaped layout of overseas models, with reasonable division of functional areas. In terms of technological configuration, the addition of semi-LCD instruments and a 12-inch large central control screen adds a sense of modern technology to the interior of the car.
The domestic Ford Fierce Horse will be powered by a 2.3T turbocharged engine with a power of up to 202kW and a top speed of 161km/h. In addition, Ford plans to launch at least 6 model versions, including the highly anticipated Badlands and Everglades versions, to meet the needs of different consumers.
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