IDC data shows: Honor ranks first in China's Android market shipments in the fourth quarter and full year of 2023

According to the latest mobile phone quarterly tracking report released by International Data Corporation (IDC), China’s smartphone market shipments in the fourth quarter of 2023 were approximately 73.63 million units, a year-on-year increase of 1.2%. This is the first rebound after 10 consecutive quarters of decline. Although the overall market has resumed its growth trend, market performance is still significantly lower than expected.

It is worth noting that Honor ranked first in Android in the domestic mobile phone market shipment rankings in the fourth quarter of 2023 and the whole year of 2023.

According to data, domestic smartphone shipments in the fourth quarter of 2023 The top five brands are Apple, Honor, vivo, Huawei and OPPO. In the entire 2023 mobile phone shipment rankings, Apple, Honor, OPPO, vivo and Xiaomi ranked in the top five.

According to the IDC report, Honor will maintain strong momentum and continue to succeed in the face of fierce market competition in 2023. They have achieved significant market share growth in the market above US$800 through their excellent folding screen products. At the same time, they pay close attention to offline consumer needs in the mid-to-low-end market and launch a number of best-selling products. Honor's successful product strategy and improved channel cooperation have enabled it to become the second-largest brand in total domestic shipments.

According to an IDC report, China’s smartphone market price segment shows a K-shaped differentiation trend, and it is expected to continue in 2023. The share of the high-end market (above US$600) is expected to reach 27.4%, a year-on-year increase of 3.7 percentage points. At the same time, the share of the low-end market (under $200) is expected to recover to 27.5%, a year-on-year increase of 5.2 percentage points.

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