Apple cautiously expands its iOS ecosystem and begins to test the European market

According to news on January 26, Apple recently announced the opening of the iOS ecosystem in the European market, allowing third-party app store access and NFC function opening. However, for users in other markets such as China, the exact timing of implementation is unclear. This opening measure is expected to bring more application choices and convenience to European users, but for Chinese users, they still need to wait for more information. Apple's opening up initiatives have attracted attention around the world, but the specific impact and effects remain to be seen.

It is reported that Apple is cautious about this opening move. Among the pilot opening measures in the European market, Apple has imposed some restrictions on third-party app stores and non-WebKit engine browsers, and plans to gradually implement them starting in March 2024. Although this news triggered extensive discussions among Apple fans, at present, the specific details and scope of the opening measures still need to be further revealed.

According to my understanding, there are some differences between Apple’s understanding of sideloaded applications and user expectations. Apple emphasizes that they take the privacy and security experience of their users very seriously, so they have chosen to limit open sideloading measures within the EU to reduce potential risks. To ensure the security of alternative app stores, Apple requires these app stores to be notarized to check for malware and viruses. However, Apple does not review the content of apps, which means there are still some risks associated with using alternative app stores.

Apple has not yet determined when other markets such as China will be able to enjoy this opening measure. However, considering the accumulation of pilot experience in the European market and the importance of user feedback, it can be expected that Apple will gradually expand the scope of opening to benefit more users. Specific timetables and arrangements may require further confirmation.

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