The global auto market is in a downturn, and Polestar Motors has laid off large-scale employees, with the employee reduction rate as high as 15%.

On January 27, electric vehicle manufacturer Polestar announced that it would cut approximately 450 employees worldwide, accounting for approximately 15% of the total number of employees. This decision is in response to the current challenging market environment.

#A Polestar spokesman said the layoffs were part of the company's business plan adjustments aimed at optimizing business and operational scale. The spokesman revealed that the company will make a series of reductions in external spending. At the same time, they had to make the difficult decision to reduce their headcount.

Polestar Motors had already lowered its delivery expectations in November last year and set a goal of breaking even by 2025 to reduce its reliance on external funds from its main owners Volvo and Geely Automobile. However, earlier this year, Polestar failed to meet its previously revised 2023 delivery target due to high inflation, low demand and a price war triggered by car companies such as Tesla. This makes the company face greater challenges and needs to further adjust its strategy to adapt to market changes. Polestar Auto will continue to work hard to reduce costs, improve competitiveness, and seek other possible solutions to achieve sustainable development.

It is understood that Polestar Motors is actively developing new product lines. Their new pure electric SUV Polestar 4 has begun nationwide batch delivery, with a price range of 299,900-399,900 yuan. In addition, Polestar Motors also plans to enter the smartphone market. In September last year, Polestar Motors CEO Thomas Ingrat announced that they planned to launch a smartphone bearing the brand name in December last year. At the same time, starting in 2023, Polestar Motors will start producing the electric vehicle Polestar 4 for the Chinese market. These measures demonstrate Polestar Automobile’s determination to continuously expand its product lines and expand the market.

In the product sequence of Polestar Motors, Polestar 3 corresponds to the Porsche Cayenne, while Polestar 4 is equivalent to the Porsche Macan. As the brand's second SUV model, Polestar 4 is highly anticipated and is considered "the most critical product of the year." However, in the current market environment, whether Polestar Motors can achieve business counterattack through layoffs and the launch of new product lines requires further observation of the market's reaction.

The above is the detailed content of The global auto market is in a downturn, and Polestar Motors has laid off large-scale employees, with the employee reduction rate as high as 15%.. For more information, please follow other related articles on the PHP Chinese website!