Meizu Group explores the Southeast Asian market and promotes global sales of MYVU AR smart glasses

Today, the international distribution signing ceremony between Xingji Meizu Group and Malaysian Juwei Group was successfully completed in Shanghai. The two parties will work together to expand overseas markets, mainly in Southeast Asia, and provide MYVU AR smart glasses products to consumers in 11 countries including Malaysia, Singapore, Thailand, Indonesia, and Vietnam. Oriented to optimize user experience, they will create immersive technology for users experience.

Su Jing, President of Xingji Meizu Group, and Datuk Wei Junming, Chairman of Juwei Group attended and witnessed the signing ceremony. Lu Yong, Senior Vice President of Xingji Meizu Group and President of XR Business Unit, and Xie Yiming, Vice President of Juwei Group were representatives Both parties signed a contract.

Su Jing, President of Xingji Meizu Group, said, “This is a landmark moment. This signing marks the beginning of Xingji Meizu Group’s expansion into overseas markets. In the future, we will have more products and services exported overseas. Globalization is the strategic direction established by Xingji Meizu Group at the beginning of its establishment. In addition to the Southeast Asian market, we are also actively expanding into other overseas markets, hoping to provide seamless connections for global users. , an unbounded expansion of smart travel experience.” In the fields of self-developed operating systems, wearable smart terminals, and trendy lifestyles, we will launch deep integration and super synergy between the consumer electronics industry and the automotive industry to build a global smart travel technology ecosystem.

MYVU AR smart glasses are an important part of Xingji Meizu Group’s “mobile phone The development direction of the eyewear industry. In the future, MYVU AR smart glasses will work with smart electric vehicles and smartphones to create a multi-terminal intelligent integration experience through the seamless flow of applications and data, bringing new changes to the glasses industry.

Datuk Wei Junming, Chairman of Juwei Group, believes: "Chinese brands have considerable advantages in the global lightweight AR glasses field. The choice of MYVU by Juwei Group this time is a good proof. Juwei Group Committed to exploring new prospects in the field of digital economy, it has extensive influence in Southeast Asia. In the future, Juwei Group will work closely with Xingji Meizu Group to give full play to their respective advantages and jointly open up a vast blue ocean market in Southeast Asia."

Lu Yong, senior vice president of Xingji Meizu Group and president of the , compatible with local application service providers, bringing the same smooth experience to overseas users.

Currently, AR technology has received widespread attention and application around the world, and has become an important direction for many companies to expand their overseas markets. The Southeast Asian market has become the focus of many brands going overseas due to its advantages in population size, economic aggregate, consumption power, technological level, and demographic structure. This signing marks an important step for Xingji Meizu Group to expand overseas markets and build its own global ecosystem with MYVU AR smart glasses as a pioneer.

In the future, Xingji Meizu Group will join hands with Juwei Group to strengthen the innovation and development capabilities of the consumer electronics industry and build an open and symbiotic new digital and intelligent ecosystem.

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