Bosch President Wang Weiliang talks about Huawei's cooperation model: Both parties have different positioning and each has its own advantages

According to news on January 30, Wang Weiliang, President of the Board of Directors of Bosch Smart Mobility Group China, commented on Huawei’s business model at the 2024 Bosch Smart Mobility Innovation Experience Day and emphasized the different positionings of Bosch and Huawei in the automotive industry. He believes that Huawei has unique advantages in the field of smart cars, while Bosch focuses on providing key technologies and solutions to automakers. This different positioning allows Bosch and Huawei to leverage their respective advantages in the automotive industry and jointly promote the development of smart travel.

Wang Weiliang pointed out that Huawei often adopts a leading model in cooperation, while Bosch pays more attention to providing all-round support to OEMs. He emphasized that Bosch is a technology company with auto parts as its core and is committed to empowering OEMs through technological means. Although Huawei is a customer of Bosch, the two companies still have significant differences in their business models and strategic positioning. Regarding Huawei's involvement in the car manufacturing field and the formation of its own car brand, Wang Weiliang said that this is Huawei's strategic decision, but it is different from Bosch's business model. In any case, the cooperation and competition between Huawei and Bosch in the automotive field will promote the development of the entire industry.

According to the editor’s understanding, Wang Weiliang pointed out in his speech that Bosch has some advantages that Huawei cannot match in the process of intelligence. However, he also recognized that Huawei has unique advantages in technology, such as deep binding with car manufacturers and other strategies, which Bosch will not adopt. Wang Weiliang believes that this kind of deep binding may bring short-term benefits, but it is not conducive to long-term development and the establishment of cooperative relationships.

Wang Weiliang finally concluded that although Bosch and Huawei both play important roles in the automotive industry, there are obvious differences in the business models and strategic positioning of the two companies. Bosch will continue to focus on providing comprehensive technical support and services to OEMs to promote the development of smart mobility.

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