iPhone shipments face significant decline: Behind the 30% plunge in China's sales: the rise of domestically produced machines such as Huawei

According to news on January 31, well-known Apple analyst Ming-Chi Kuo’s latest research report stated that Apple has lowered its 2024 iPhone shipment forecast for key upstream semiconductor components to about 200 million units (a year-on-year decline of 15%).

Among the world's major mobile phone brands in 2024, Apple may be the one with the largest decline.

Of course, Ming-Chi Kuo did not bet against Apple, because many investment banks in the United States gave the same report. Sales of Apple’s new generation iPhone series had a bad start in China last year, and the year-on-year decline recently expanded to 30%.

According to the research of these institutions, with the development of domestic mobile phones such as Huawei, Xiaomi, and OV, the appeal of the iPhone in the Chinese market is getting smaller and smaller. In the absence of new major changes from Apple, it can What happens is that purchasing power will become weaker and weaker.

In fact, many users also said that apart from the system, the iPhone has completely lagged behind domestic brand mobile phones in design, battery life, photography, signal, etc. They really don’t know why they should buy it. What.

This can also be seen from user loyalty. The highest loyalty of Apple iPhone users in China is 52.8%. Among users who lost iPhone, 15.3% chose Huawei and 8.9% chose Huawei. OPPO, 7.3% of users chose Xiaomi.

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