Meta expects Apple Vision Pro to help VR business and reignite the $50 billion metaverse plan

PHPz
Release: 2024-01-31 13:24:04
forward
950 people have browsed it

According to news on January 29, meta is counting on Apple’s upcoming high-end head-mounted display device Vision. Pro, hoping to inject new vitality into its virtual reality (VR) business and help its huge and $50 billion Metaverse plan get back on track.

According to people familiar with the matter, the executive team, including meta CEO Mark Zuckerberg, has expressed concerns about Vision Pro's potential impact is optimistic. They believe that the launch of this head-mounted display device will effectively "confirm" the correctness of meta's current business direction, and is expected to "attract a wider user group" into its metaverse ecosystem.

Meta期待苹果Vision Pro助力VR业务,重燃500亿美元元宇宙计划

Inside meta, employees generally regard the Quest headset and its software platform as Apple’s “main competitor” in the VR/AR field ”, a position similar to the role Android plays in the smartphone market. In addition, according to the editor's understanding, meta executives and industry experts generally believe that in the future competition in this field, software developers will become the key factor in determining the outcome. Who can develop more powerful software? The more attractive an application is, the more likely it is to win the favor of more users.

Although Vision Pro has not yet been officially launched, but its impact on meta's strategic direction has already appeared. It is reported that meta is currently turning more resources and attention to mixed reality (MR) technology, which can combine virtual images with the real environment. This change marks a major adjustment in meta's development strategy. Compared with the past, it focused more on building a completely virtual "metaverse", and now it focuses more on achieving the integration of virtuality and reality.

Apple’s senior management has always had reservations about the concept of the “Metaverse” in the past. Greg Joswiak, Apple's senior vice president of worldwide marketing, has said that he personally would not use the term "Metaverse." Tim Cook, CEO, has also questioned this concept, believing that it is difficult for ordinary people to understand the true meaning of the "Metaverse".

The above is the detailed content of Meta expects Apple Vision Pro to help VR business and reignite the $50 billion metaverse plan. For more information, please follow other related articles on the PHP Chinese website!

Related labels:
source:itbear.com
Statement of this Website
The content of this article is voluntarily contributed by netizens, and the copyright belongs to the original author. This site does not assume corresponding legal responsibility. If you find any content suspected of plagiarism or infringement, please contact admin@php.cn
Popular Tutorials
More>
Latest Downloads
More>
Web Effects
Website Source Code
Website Materials
Front End Template
About us Disclaimer Sitemap
php.cn:Public welfare online PHP training,Help PHP learners grow quickly!