Apple lowers iPhone shipment forecast for 2024, Chinese market shipments continue to decline

According to news on January 31, Ming-Chi Kuo, a well-known analyst at Tianfeng International, recently pointed out in his research report that Apple has lowered its expectations for iPhone shipments in 2024, and it is expected that the shipments of key upstream semiconductor components will Approximately 200 million units, down 15% compared to the same period last year.

The report further analyzes that Apple may have the largest decline among the world's major mobile phone brands, especially considering its declining shipments in the Chinese market. According to the editor's understanding, Apple's weekly shipments in China have plummeted by 30-40% year-on-year in recent weeks, and this decline seems to show no sign of bottoming out. Huawei's return to the market, especially the strong performance of its folding screen phones, has put tremendous pressure on Apple. At the same time, Xiaomi has also successfully eroded part of the high-end market share that originally belonged to the iPhone with the excellent performance of models such as the Xiaomi Mi 14 series.

Data from market research institutions show that in the Chinese smartphone market in December, Xiaomi’s activation volume of new phones has surpassed Apple’s, with a market share of 16.5%. Ranked first in China. Apple ranked second with a market share of 15.9%, a sharp decline of 17.7% year-on-year. At the same time, Huawei's market share increased by 59.2% year-on-year, becoming a dark horse in the Chinese mobile phone market. Faced with strong challenges from Xiaomi 14 series and Huawei Mate 60 series, Apple has yet to come up with innovative products that are enough to turn the tide of the war. From the iPhone currently exposed Judging from the 16 series information, Apple still seems to have not found the key to breaking the situation.

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